Tutor Quora

ACCTFIN 7017 Financial Statement Analysis

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

ACCTFIN 7017 Financial Statement Analysis

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

ACCTFIN 7017 Financial Statement Analysis

0 Download6 Pages / 1,425 Words

Course Code: ACCTFIN 7017
University: The University Of Adelaide

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

This is individual analysis for Swiffer company.
Evaluation of Existing Marketing Mix Elements
Current Product, Price, Distribution and Promotion Strategy
Marketing Environmental Scan
Economic, Competitive, Political/Legal, Social/Cultural and Technological
Current Target Market Analysis
Segmentation Analysis (bases/criteria) and Targeting Strategy


Swiffer is a company that produces cleaning products, it was established in 1999. The company uses the brand “razor and blades” in its business model. Consumers can purchase the product at low prices and continue to purchase refills and pads. The company sells cleaning products such as Swiffer WetJet, Swiffer Sweeper, and others (Continuum, 2018).
In this paper, the focus will be on the marketing strategy of Swiffer Company. PESTLE analysis will help the organization in deciding its current market scenario and accordingly the company can decide its future strategies.
Swiffer has great grip in the market of its products. The company introduced new products in the market that promotes its goodwill. Swiffer came back with its product quality to make the good image. Product quality means satisfying the consumer needs with its existing products. The company takes commitment to give the quality product instead of delivering the variation in the products.
Swiffer promotes the products of the company by giving the trials to customers. Swiffer tries to enter the American’s daily routine. Every family room has a television and that is the source to promote the product. The company advertises the product by advertising on television. It also promotes the product by hiding the coupon inside the packaging of the product. It increases their sale by attracting the consumer by giving them awards based on coupons. It gives the amazing women awards in the contest that attract the lady consumers (Posner, Williams, and Posner, 2015).
Place/ Distribution
The company increases the sale by promoting the product in the market but distribution is also a marketing strategy that increases the sale of the company. The company distributes their products in many places but it has smaller refill amount in the 12-replacement sheet. If the company replace its refill place in gas location then the company sell the product at the higher margin of profit. Picking up a little extra item will avoid an additional trip or it can distribute the products in many areas. Higher distribution channel increases the brand awareness of the company (Huang, and Sarigöllü, 2014).
Pricing plays an important role when it comes to FMCG industry as there are any competitors available in the market. Swiffer products have to show their values for prices. Main competitors of the company have the same products with the strong brand name. The company has to set their prices as per the competitor’s prices. Prices are the favourable pledge of the company therefore; the company has to set the prices to attract the consumers (Gattorna, 2017).
The above analysis clearly presents that the company has the strength to gain market share as it has the product range and market awareness too. However, it is not always easy to compete. In order to compete in this industry, the company must know its macro environment so that it can develop its strategies accordingly. Below is an analysis of the macro environment of the company which will help Swiffer to decide its future course of action.
PESTLE Analysis
Political factors include areas such as tax policy, trade restrictions, labour laws, tariffs, environmental law, and political stability. Political factors also include every goods and services which the government allows to sell or not to sell. Government invests in health and education of the society. The government approved to the propylene glycol chemical and Swiffer uses this chemical in manufacturing its products as this chemical is safe for households (Van, and Wynstra, 2014).
Nowadays, modern techniques have changed the world. It makes the life more comfortable for consumers. Swiffer consumers want to spend more on modern techniques instead of traditional techniques of cleaning. The company has a benefit that their consumers want their products. The consumer of Swiffer spends 700 million on quick cleaning over traditional products. Providing costly services on quick clean is the negative point for Swiffer Company (Dunning, and Dunning, 2014).
Everyone is busy in the world and no one has time to spend on cleaning. Nowadays, modern techniques are highly adapted by the people. Swiffer consumers are adopting the quick cleaning products which are beneficial for the company as well as the people. It is also a strong step toward children, involved in cleaning process. However, there is a social rumour that propylene glycol used by the company is harmful for the pets as well as kids. These rumours have a negative impact on the Swiffer’s growth. The company must focus on this and should try to create positive points regarding the chemical used.
Swiffer adopts the technology for producing the new product or adds the new feature in the product. Swiffer introduces many new products which are made by new technology. Now, the company wants to introduce Scooba robot for cleaning which is the next thing in cleaning. This can be claimed as a technological innovation of Swiffer.
FDA approved propylene chemicals as a safe chemical for use in the products. The government uses this propylene glycol with the approval. The government made the rule that every chemical that is used by the company, should be safe for the consumers. Swiffer follows the regulations without miss.
The products manufactured by Swiffer are disposable and they do not harm the environment. The disposable pads not only help the households in proper waste management but also it helps in decreasing the harmful bacteria from the environment. However, 24 million wipes in a year are the major problem of the environment. It is harmful to the environment and the company must focus on it (Rastogi, and Trivedi, 2016).
Segmentation analysis
The company can achieve the strong market share. It can divide the market into segments with some different characteristics. Swiffer can sell their product in each country for spreading the awareness in the market. Swiffer’s first market segment is Mother’s House cleaning services. Mother’s always desired to clean their house therefore; they pay someone to do that kind of work. This is beneficial for Swiffer. Their second segment is two income family means, those families whose combined annual income is $125,000. These families have no time to clean the house but they have money to spend.
Target Strategy
Swiffer has segmented its market and it focuses mainly on high net-worth individuals and families. They can pay for the products of Swiffer. The company has to follow two approaches. The first approach is to distribute a colour brochure detailing the services. Distribution of this document will target to hit the chosen segment. The second approach is the word of mouth referrals. Swiffer can offer economic incentives to their customers. From financial incentives will motivate the consumer behaviour and people naturally like to share their good memories with their relatives or friends (Aghdaie, and Alimardani, 2015).
Swiffer analyses the market for achieving the success in the market. 4Ps used to analyse the marketing strategy of the company to grab the market. The company promotes the brand by distributing the goods in the large area. It sets the prices as per the competitor’s prices of the product. The company can expand its business because the government approved for the chemical as a safe chemical. PESTLE analysis has been used by the company for making the target strategy and market segmentation. Swiffer can target the mothers and spouses for achieving the success and increase the sale of the products. Swiffer will achieve the success by satisfying the customer willingness.
Aghdaie, M. H. and Alimardani, M. (2015) Target market selection based on market segment evaluation: a multiple attribute decision making approach. International Journal of Operational Research, 24(3), pp. 262-278.
Continuum. (2018) About us. [online] Available from: https://www.continuuminnovation.com/en/who-we-are/about-us [Acessed 21/07/18].
Dunning, J. H., and Dunning, J. H. (2014) Economic analysis and multinational enterprise. Oxon: Routledge.
Gattorna, J. (2017) Introduction. In Strategic supply chain alignment . Oxon: Routledge, pp. 15-21.
Huang, R., and  Sarigöllü, E. (2014) How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behavior. New York: Springer, pp. 113-132.
Posner, H., Williams, S., and Posner, H. (2015) Marketing fashion: strategy, branding and promotion. Laurence King Publishing.
Rastogi, N., and Trivedi, M. K. (2016) PESTLE technique–a tool to identify external risks in construction projects. International Research Journal of Engineering and Technology (IRJET), 3(1), pp. 384-388.
Van, D. V. W., and Wynstra, F. (2014) Variety in business-to-business services and buyer-supplier interaction: The case of cleaning services. International Journal of Operations & Production Management, 34(2), pp. 195-220.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 6 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Financial Statement Analysis. Retrieved from https://myassignmenthelp.com/free-samples/acctfin-7017-financial-statement-analysis/marketing-strategy-of-swiffer-company.html.

“Financial Statement Analysis.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/acctfin-7017-financial-statement-analysis/marketing-strategy-of-swiffer-company.html.

My Assignment Help (2021) Financial Statement Analysis [Online]. Available from: https://myassignmenthelp.com/free-samples/acctfin-7017-financial-statement-analysis/marketing-strategy-of-swiffer-company.html[Accessed 18 December 2021].

My Assignment Help. ‘Financial Statement Analysis’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Financial Statement Analysis [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/acctfin-7017-financial-statement-analysis/marketing-strategy-of-swiffer-company.html.

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



With time, MyAssignmenthelp.com has become one of the best college essay writing service. Our comprehensive coverage of essay topics coupled with logical synchronous paragraphs, sound grammar and punctuation, usage of recent facts and examples have helped many students score guaranteed As. Our services are quick and can satisfy any pressing deadline. Some of our most common essay services include college application essay, literature reviews, selecting essay research paper topics and more.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

11174 Introduction To Management

Free Samples 11174 Introduction To Management .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} 11174 Introduction

Read More »