Tutor Quora

B01CBEH209 Consumer Behaviour

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

B01CBEH209 Consumer Behaviour

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

B01CBEH209 Consumer Behaviour

0 Download6 Pages / 1,473 Words

Course Code: B01CBEH209
University: Kent Institute Australia

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia


1)To demonstrate knowledge of broad business principles with depth of understanding of at least one business discipline
2)To develop effective oral and written communication skills
3)To develop the skills to demonstrate a broad understanding of business principles and demonstrate depth in at least one discipline
4)To develop the skills to allow the acquisition and synthesising of information within a complex professional setting
5)To develop and apply skills in critical thinking, complex problem solving and decision making
6)To develop and apply knowledge of the social, economic, ethical and cultural contexts of business
Understand the concepts in consumer behaviour in relation to products/services
Explain about the consumer behaviour theories
Analyse the consumer behaviour purchasing process
Differentiate the psychological and social factors influencing consumer behaviour;
Apply the factors influencing consumer behaviour on the decision making process


The continuous supervision of market trends and developments is identified as one of the most crucial roles which marketing analysts and practitioners should accomplish. As sectors like tourism and retail are highly impacted by major demographic trends and this accountability becomes highly crucial for destination as well as retail marketers (Buhalis and Amaranggana 2015). In the past few decades, there is a substantial debate on the radical demographic transitions taking place across the world with the aged population, ageing population that is baby boomers along with growing family household and single adult households. These demographic factors are the primary issues emerging mostly in developed and at an important degree in developing nations (Chung, Chen and Lin 2016).  The following paper evaluates the way different generation has been posing impact on the retail and hospitality sector of Australia and New Zealand.
Major Industries Have Been Affected By Varied Generations
The demand for tourism and retail products and services has been influenced by range of factors including physical age income nationality as well as culture. In majority of the developed nations including Australia the pre war or prior to Second World War generation grew up in an era of extensive economic depression (Lansley and Longley 2016). Consequently this generation tends to exhibit a perspective which varies distinctly from that of their children that is the Baby Boomer generation who grew up in the era of economically affluent period of modernization following to the Second World War (Meng et al. 2014). However certain disparities in perspective between these two generations had been observed between Baby Boomers and their children that is Generation X along with single adults maintaining their own households (Twigg and Majima 2014). In regards to the tourism and retail sector, the social economic as well as cultural divergences which emerged between generations can be uniquely critical and tend to impact on the marketing product design and service delivery of firms as well as targets (Losada et al. 2016). The overture of generations into contemporary sociology and the notion of a generation been determined by time-specific political and collective events had been attributed to Karl Manheim’s suggestion that conceptualization of generations essentially relied on social rather than biological determinants. It has further been observed by Chung, Chen and Lin (2016) that significant to environmental influences, members of specific generation expose related behavioural patterns, values and conduct which further makes it possible to find targeted products services and marketing campaigns especially in the New Zealand and Australian hospitality as well as the retail industry which focus mainly on cosmetic brands and packaged food due to its elevating demand. It has further been assumed that changed cultural and societal contexts articulated through emotions behavioural patterns and preferences typically results to a range of embodied practices which include leisure activities (Buhalis and Amaranggana 2015).
 Furthermore it has been claimed that the ‘umbrella categories’ also identified as Baby Boomers, the senior market Generation X along with Generation Y tends to be appealing and may facilitate to constrict the focus (Losada et al. 2016). However in target marketing sector this generation can easily disregard the range and diversity of the products offered by tourism and retail sectors through long shot. Demographic change in tourism offers an inclusive analysis of the significant demographic trends through 2030 by which the population of the world has been anticipated to reach above 8 billion (Chung, Chen and Lin 2016). It further emphasized on the impact these developments will pose on tourism sector and travel behavioural pattern and further analyses the way destinations and business enterprises can implement or adapt the most effective approaches to become increasingly competitive within the sector. Report by Spasojevic. and Boži? (2016) reveal that visitors’ profile as well as preferences will become immensely fragmented and the competition level of destinations will greatly rely on their competence to attain along with market tourism services to an aging multi-ethnic population further controlled into a multi generational family population development and the augmented life expectancy for example will adversely challenge the current conjectures of aging for tourism (Gardiner Grace and King 2014). However on the other hand Generation X which is younger tourist section still engaged in full time employment and the Baby Boomers approaching towards retirement may seek for holiday destinations which would offer greater degree of relaxation. Whereas on the other hand, senior citizens that is the older tourists with more leisure time would exhibit a tendency to be inclined towards holidays in order to explore new activities.
With the world population of baby boomers which has reached over 23 % and by 2020 it is anticipated to increase over 25% the demographic transitions the aging population is identified as the most critical determinant of beauty and personal care products. However for example while the development in global skincare sales have reduced in 2011 anti aging products have been noticeable category which has been sustaining relative growth as the purchasers preferred a youthful appearance in comparison to other factors (Lansley  and Longley 2016). Furthermore as a consequence sales of premium anti aging products have successfully attain new position as consumers have attached greater degree of value in contesting the ageing procedure than other areas of cosmetics or personal care. Thus a strong perception of the association between price and effectiveness for many consumers has been witnessed when it comes to anti aging cosmetic products (Meng et al. 2014). Furthermore packaging services emphasized on the generation Z constituting teens of age 8 to 19 to value the process of digitization, advanced technologies within which they are growing up. As this demographic section show greater inclination towards social networking, several cosmetic brands are increasingly utilising packaging in order to bridge the gap between the product and Consumers online access (Twigg and Majima 2014). For example cosmetic brands are effectively focusing on 2D barcodes such as QR codes which are attaining great prominence and can transfer consumers directly to social networking sites where they can easily share feedbacks and opinions regarding the product services and further establish a strong communication base between them and the brand manufacturer (Lansley  and Longley 2016). Furthermore the packaged or refill packing system a food products is recognised as another economical option for people who are maintaining single households and are thus embracing bulk offers in beauty and food products. For example offering economic impact size products such as Listerine mouthwash has been conducted in Australia with one litre value pack which is seen as a constructive strategy for the brands value and recognition (Spasojevic. and Boži? 2016). At the same time, for baby boomers always dealing with economic challenges, these discounting strategies implemented by retailers have helped to effectively rejuvenate their confidence and expenditure habit (Lansley  and Longley 2016).
Other Important Demographic Trends Affecting the Above Industrial Sector 
Income is recognized as one of the vital demographic trend affecting retail and tourism sectors of Australia. Cosmetic products, packaged food or in other cases tourism destination are highly determined by income factors. It has been observed by Losada et al. (2016) that premium products related to the high end women’s cosmetic and beauty products typically appeal to women positioned in economically beneficial categories. Value or quality of any product or services is identified as fundamental determinant in the products they purchase. Thus the increasing demand of packaged food products and cosmetics brands are essentially been preferred by people of economically beneficial class.
Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing tourism experience through personalisation of services. In Information and communication technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Chung, J.Y., Chen, C.C. and Lin, Y.H., 2016. Cross-strait tourism and generational cohorts. Journal of Travel Research, 55(6), pp.813-826.
Gardiner, S., Grace, D. and King, C., 2014. The generation effect: The future of domestic tourism in Australia. Journal of Travel Research, 53(6), pp.705-720.
Lansley, G. and Longley, P., 2016. Deriving age and gender from forenames for consumer analytics. Journal of Retailing and Consumer Services, 30, pp.271-278.
Losada, N., Alén, E., Domínguez, T. and Nicolau, J.L., 2016. Travel frequency of seniors tourists. Tourism Management, 53, pp.88-95.
Meng, Y., Holmes, J., Hill?McManus, D., Brennan, A. and Meier, P.S., 2014. Trend analysis and modelling of gender?specific age, period and birth cohort effects on alcohol abstention and consumption level for drinkers in G reat B ritain using the G eneral L ifestyle S urvey 1984–2009. Addiction, 109(2), pp.206-215.
Spasojevi?, B. and Boži?, S., 2016. Senior tourists’ preferences in the developing countries–measuring perceptions of Serbian potential senior market. European Journal of Tourism, Hospitality and Recreation, 7(2), pp.74-83.
Twigg, J. and Majima, S., 2014. Consumption and the constitution of age: Expenditure patterns on clothing, hair and cosmetics among post-war ‘baby boomers’. Journal of Aging Studies, 30, pp.23-

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 6 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2020). Consumer Behaviour. Retrieved from https://myassignmenthelp.com/free-samples/b01cbeh209-consumer-behaviour/travel-frequency-of-seniors-tourists.html.

“Consumer Behaviour.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/b01cbeh209-consumer-behaviour/travel-frequency-of-seniors-tourists.html.

My Assignment Help (2020) Consumer Behaviour [Online]. Available from: https://myassignmenthelp.com/free-samples/b01cbeh209-consumer-behaviour/travel-frequency-of-seniors-tourists.html[Accessed 18 December 2021].

My Assignment Help. ‘Consumer Behaviour’ (My Assignment Help, 2020) accessed 18 December 2021.

My Assignment Help. Consumer Behaviour [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/b01cbeh209-consumer-behaviour/travel-frequency-of-seniors-tourists.html.

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Are you looking for affordable urgent assignment help? Then MyAssignmenthelp.com is the perfect destination for your assignment help. Unlike other companies, we Do not have a fixed price table for assignment assistance. Instead, we offer customized price quotes depending on your deadline and the number of words required. We also have a wide slew of discounts, referral rewards and loyalty bonuses up our sleeves for you.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

11174 Introduction To Management

Free Samples 11174 Introduction To Management .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} 11174 Introduction

Read More »