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BAA711 Workplace Attributes

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BAA711 Workplace Attributes

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Course Code: BAA711
University: University Of Tasmania

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Country: Australia


Analyse and research on the following successful business leader (Grant Cardone):
Explain what skills and competencies have contributed to the success of his business?


About Grant Cardone
According to GrantCardone (2018).

Born in March 21, 1958 in lake Charles USA.

Holds a Bachelor of science degree in accounting from McNeese State university.

He is a professional Author, sales trainer, real estate investor, and motivational speaker.

His net worth is approximately 100 million USD.

Skills: Public Relations skills.

He interacts with various investors who hire him as a sales and marketing consultant (Schawbel 2018).

His has built a good reputation in the public domain as a trainer.

His philanthropic acts has lead to the social acceptability of his businesses.


He started his real estate holdings as a side business to boost his primary business.

He established an online training platform known as Cardone University which has over 50,000,000 users (GrantCardone 2018).

He offers personalized consultancy services to his clients, thus enhancing customer satisfaction.

Selling skills.

He is able to market himself as a trainer and consultant.

His book “If you are not first you are Last” was the best selling in New York Times (Schawbel 2018).

He uses online and offline marketing techniques to market his real estates.

Market analysis skills:

As a consultant he analyzes the current market trends and gives viable recommendation to his clients (Schawbel 2018).

He is able to prospect the future of the real estate industry and make quality decisions on when to buy , develop, and sell property.

Human resource management:

As a motivation speaker he motivates his own staff to achieve self-actualization, thus improving their productivity (GrantCardone 2018).

He embraces relevant training and development of the staff in his business as a way of improving their efficiency.

He creates a conducive working environment for his staff.

Risk taking propensity.

He invests heavily in the real estate industry despite the fact that its performance can be influenced by political and legal factors.

He founded Cardon capital which offers funding to investors in overlooked markets. (GrantCardon 2018).

He is focused on returns rather than prevailing risks.

Enterprising skills:

He identifies an opportunity and gathers resources to create value out of it.

He focuses on delivering value where the market is underserved.

He diversifies his investments as way of spreading the investment risk (Schawbel 2018).

He engages in both short-term and long-term investments.

Internal locus of control:

He has full commitment towards his business (GrantCardone 2018).

He is internally motivated to achieve success in his business.

He is tolerant even when a business deal does not yield as expected.

He solves business problems accordingly within the shortest time possible.

Managerial skills:

He develops strategic business plans and contingency plans for his businesses (GrantCardone 2018).

He controls the business to ensure the goals are achieved.

He coordinates the various stakeholders and resources in the businesses.

He monitors the performance of various staff in his businesses.

GrantCardone (2018). About Grant Cardone – New York Times Bestselling Author. [online] Grant Cardone – 10X Your Business and Life. Available at: https://grantcardone.com/about/ [Accessed 18 Oct. 2018].
Schawbel, D. (2018). Grant Cardone On How to Turn Your Business Around. [online] Forbes. Available at: https://www.forbes.com/sites/danschawbel/2011/09/07/grant-cardone-on-how-to-turn-your-business-around/ [Accessed 18 Oct. 2018].

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