Tutor Quora

BHM202 Food And Beverage Management

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

BHM202 Food And Beverage Management

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

BHM202 Food And Beverage Management

0 Download9 Pages / 2,200 Words

Course Code: BHM202
University: Melbourne Polytechnic

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Question:

 Make a report on The “fruit juices and snacks” restaurant. Provide direction for operation of business.

Explore the company name, restaurant or operation type, its unique selling point, the growth of the market and recent trends, the management team and its strengths, financial requirements and an out line of the operations.

Answer:

Introduction
Food and beverage management is a very important aspect that needs focus. This report deals how food and beverage will be processed without harmful toxins, and the generation of the produce will majorly cater on a farm produces. The main aim in context to the business venture is to procure good and quality food at reasonable prices. The sole purpose of the business venture is to make the menu of the restaurant favorable and qualitative. This study incorporates the mission statement, business objectives and innovation criteria’s and analysis of the market.  This business venture is different from that of other food, and beverage business as the restaurant will offer quality food in context to reasonable prices. The management will take special care that customers get quality and effective service. The technical innovations will also make the food free from radicals and toxins. The market strategy will be incorporated in details to study the competition in context to this business arena.    
Business objectives

To provide quality food and beverage products at a favorable price
To attain cost ratios which are below 55%
To uplift the health of consumers through the production of food and beverage products which are free from toxic-substances

Concept Development for F&B Operation Innovation of Concept
Mission statement
The main mission is to offer a dining experience that is unique and genuine. We will work hard to obtain this goal by the provision of menu items incorporating quality juice and snacks products at fair prices. The restaurant will also take care of all the stakeholders by handling every individual with dignity and respect (Aras et al., 2017).
Innovations

The management will innovate in offering training lessons to the employees to upgrade the service quality.
The restaurant management will high innovate on technology to make the whole process mere effective.
The restaurant will innovate on location to make it accessible by many consumers.

Market analysis
As commented by Chen et al., (2015, p. 570), the market analysis is used to determine the market in context to evaluate the position of the established or emerging markets. Evaluation of the current market helps to perform the actions that are not undertaken by the others. The future and the current risks are also estimated by this strategy.  In this case, the market analysis will be based on the restaurants operating in the same area and providing the same food and beverage items. The characteristics in context to the market analysis need to look amply at the outlook and the description of the industry, identification of the target market and position of the market.
Market needs and positioning
As commented by Bahl and Chandra (2018, p. 10), the rate of consumption of juice and snacks in the country portrays a growth rate of 13 % (as analyzed by IBISWorld statistics). With such a high growth rate there is a need to provide food and beverage products which are free from chemical substances which are added to improve the lifespan. As commented by Grekova et al., (2014, p. 175), several cases have been noticed where some substances caused heart diseases and cholesterol. The main attempt needs to be to cater to public demands without affecting their health.
Feasibility analysis
The analysis is used to determine the viability of the business idea involving the food and beverage restaurant. As commented by Hanssens et al., (2014, p. 535), the analysis is conducted by checking the technical, market and commercial feasibility. Overall risk assessment activity is also conducted during the analysis. Checking the business against the feasibility analysis description the restaurant business can be said to have met the market requirements (Meggitt, 2013).
SWOT analysis 
Strengths of the business

The restaurant will produce products which are free from any chemical contamination which will make the restaurant win many customers from the competitors
It is easy to make any required adjustment as per customers’ needs because the food and beverages are produced within the restaurant.
With cheap production process, there rises a big chance of making more profits.

Weaknesses

The process of acquiring and training employees is expensive and problematic.
There arise high chances of making a loss as the products have a short lifespan.

Opportunities
Since the food and beverages will be preservative free, so the number of consumers will come which in turn will lead to business profits.
Threats
The common threat to this industry lies from the competition. There are so many restaurants in the market arena that are catering to the same consumer demands.

Strengths

Weakness

Opportunities

Threats

The beverage and the food products will be free from contamination.

Expensive training.

The innovation of food products.

Completion from others from this industry.

Customer friendly restaurant.

The short lifespan of the products.

The good location will incorporate more consumers.

A threat of new entries.

New technological innovations that will offer competition to the emerging businesses.

Training employees can give rise to several problems.

To make more innovative and healthy dishes.
 

Lack of food items.
 

 Table 1: SWOT Analysis
(Source: Created by the Learner) 
Planning and design: Operation
The restaurant will operate seven days a week as shown.

Days of week

Working Hours

Monday to Friday

8am-9pm

Saturday

8am-2pm

Sunday

1pm-6pm

As stated by Lim et al., (2018, p. 20), to make sure effectiveness is portrayed in operations; the working team will be sub-divided into several departments such as financial, purchasing, production department, and customer-services departments. Every department will perform specified tasks. Financial duties will be performed by the financial department. The Purchasing department will be making sure that raw materials are available. The Customers will be served by “Customer service team/department.
The following is the menu of food and beverages:

List of food and beverages

· Fruit juice@ 1dollar per 1litre
· Apple slices @ 2dollars
· Bitterballen @3dollars
· Carrots chips @ 1dollar
· Almonds @ 5dollars
· Cookies @ 7dollars
· Dried fruits @ 4dollars
· Sliced fruits @ 3dollars
· Fruit salad @ 5 dollars
· Fruit cocktail @ 9 dollars

 
Purchasing, Storage and Production
The restaurant management will create a research team which will always keep the restaurant-finance department updated on the current cost of the raw materials. The created team will also help the restaurant in purchasing and searching the raw materials. Insurance will be applied to the properties of raw materials to ensure safety in case of theft or fire accident. The restaurant will keep in mind a HACCP approach.  As commented by Jung and Yoon (2012, p. 370), HACCP plan will be documented by the principles in the context of the system. The business strategy is that it will rely in c upon context to the self-production of food and beverages. The products will be incurred free from chemicals. The lifespan of the raw materials will be improved through the investment regarding the latest technology. They will generally incorporate technology-based storage such as the use of refrigerators. Food hygiene and safety is the foremost thing when it comes to the HACCP system. As opined by Wallace et al., (2018, p. 456), the restaurant needs to follow the regulations regarding storage, production, and purchasing of the products. The principle in context to the HACCP needs to be followed to ensure food safety:
Conduction of hazard analysis

Establishment of the critical limits
Identification of CCP (Critical control points)
Monitoring the CCP
Verification
Establishing corrective action
Recordkeeping

Marketing Strategy
To create an effective and friendly marketing environment the business will highly implement the 7Ps marketing strategy.

As commented by Hamzah and Sutanto (2016, p. 200), the will involve all the pricing method to absorb competition force from competitors who are affected by the pricing issues. Some of the pricing strategies include; premium pricing, economy pricing penetration pricing, etc.
As stated by Arias et al., (2016, p. 110), the quality of the products offered by the restaurant is highly valued. The restaurant has put in place the health concerns of the customers by obtaining foods and beverages free from any chemical. This will result in the attraction of a higher number of customers.
Place. As commented by Huang and Sarigöllü (2014, p. 114), to achieve the celebrity of the business, it will be located in a station where there existed a related restaurant-business before. The place is also accessible to many people. With these location advantages, the restaurant will experience a super marketing environment.
Promotion. As opined by Helm and Gritsch (2014, p. 419), the restaurant management will invest in an advertisement to expand the celebrity. Advertisements will be made through televisions, radios, and Facebook.
People. As commented by Datta, Ailawadi and van Heerden et al., (2017, p. 5), to provide an excellent customer service process the management will introduce various departments in the restaurant. The department. Skilled personnel will be deployed to the introduced department. to upgrade the skills of the employed personnel the restaurant management will be offering training to all the employees respective to their working department
As stated by Jung and Yoon (2012, p. 370), the management will innovate on the process which will be fast and effective for the customers. By employing skilled personnel acts as a way of perfecting the service offering process.

The business venture stands different from other ventures because of its unique concept of food and beverages. As stated by Psomas and Kafetzopoulos (2015, p. 135), preservatives are generally present in all the drinks that are provided by the restaurants. But this restaurant will cater to provide no added preservatives and contamination free drinks. The food will be examined by hazard analysis. HACCP will be given innate importance to ensure food safety.
Staffing
List of staffs
The staff of the restaurant includes:

Customers services employees
Accounting employees
Production employees
The managing employees
Cleaning employees

List of skills

The employee should have at least one year of experience in the applied department.
He/she should be literate.
He/she should be ready to work under minimal supervision.

Financial projections and quality management 
The business will be a partnership entity where two or more investors will contribute fund for the launching of the restaurant. At the beginning of the business, the operation will be run using the funds contributed. As commented by Hamzah and Sutanto (2016, p. 332), the business will then be run using the acquired funds from the customers. A certain portion of the profit acquired will be used to expand the business. Remaining profit will be equally shared among the investors. Proper analysis of the quality of the products needs to be done with the use of total quality management, and it would be beneficial for the business in the coming future. This would enhance the sustainability and competitiveness.
References 
Aras, M., Syam, H., Jasruddin, J., Akib, H. and Haris, H., 2017, July. The effect of service marketing mix on consumer decision making. In International Conference on Education, Science, Art, and Technology (pp. 108-112).
Bahl, S. and Chandra, T., 2018. Impact of Marketing Mix on Consumer Attitude and Purchase intention towards’ Green’Products. A Journal of research articles in management science and allied areas (refereed), 11(1), pp.1-11.
Chen, E., Flint, S., Perry, P., Perry, M. and Lau, R., 2015. Implementation of non-regulatory food safety management schemes in New Zealand: a survey of the food and beverage industry. Food control, 47, pp.569-576.
Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?. Journal of Marketing, 81(3), pp.1-20.
Grekova, K., Bremmers, H.J., Trienekens, J.H., Kemp, R.G.M. and Omta, S.W.F., 2014. Extending environmental management beyond the firm boundaries: An empirical study of Dutch food and beverage firms. International Journal of Production Economics, 152, pp.174-187.
Hamzah, S.B. and Sutanto, J.E., 2016. The Role of Marketing Mix (7P) for Consumer Buying Decision Pastry Cake in Malang City.
Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), pp.534-550.
Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review, 23(2), pp.418-428.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to the market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.
Jung, H.S. and Yoon, H.H., 2012. The effects of emotional intelligence on counterproductive work behaviors and organizational citizen behaviors among food and beverage employees in a deluxe hotel. International Journal of Hospitality Management, 31(2), pp.369-378.
Lim, W.M., Jee, T.W. and De Run, E.C., 2018. Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing, pp.1-21.
Meggitt, C. (2013). Food Hygiene and Safety: A Handbook for Care Practitioners. USA: Sage
Psomas, E.L., and Kafetzopoulos, D.P., 2015. HACCP effectiveness between ISO 22000 certified and non-certified dairy companies. Food Control, 53, pp.134-139.
Wallace, C.A., Sperber, W.H. and Mortimore, S.E., 2018. Food safety for the 21st century: Managing HACCP and food safety throughout the global supply chain. John Wiley & Sons.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.

E-mail

Yes, alert me for offers and important updates

Submit 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 9 pages

PAY 6 USD TO DOWNLOAD

*The content must not be available online or in our existing Database to qualify as
unique.

Cite This Work
To export a reference to this article please select a referencing stye below:

APA
MLA
Harvard
OSCOLA
Vancouver

My Assignment Help. (2021). Food And Beverage Management. Retrieved from https://myassignmenthelp.com/free-samples/bhm202-food-and-beverage-management/report-on-fruit-juices-and-snacks-restaurant.html.

“Food And Beverage Management.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/bhm202-food-and-beverage-management/report-on-fruit-juices-and-snacks-restaurant.html.

My Assignment Help (2021) Food And Beverage Management [Online]. Available from: https://myassignmenthelp.com/free-samples/bhm202-food-and-beverage-management/report-on-fruit-juices-and-snacks-restaurant.html[Accessed 18 December 2021].

My Assignment Help. ‘Food And Beverage Management’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Food And Beverage Management [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/bhm202-food-and-beverage-management/report-on-fruit-juices-and-snacks-restaurant.html.

×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}

×

Thank you for your interest
The respective sample has been mail to your register email id

×

CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.

Account created successfully!
We have sent login details on your registered email.

User:

Password:

Do you hate waiting for that one response from your academic chat consultant? Keep aside such stringencies and sign up with MyAssignmenthelp.com. Our customer care executives are strictly against the policy of keeping your chat responses on hold. They are student-friendly, prompt and actively responsive. You Do not need to wait for long to solve your queries like assignment help Australia. So, sign up with us now and fight off the odds of delayed responses like a pro.

Latest Management Samples

div#loaddata .card img {max-width: 100%;
}

MPM755 Building Success In Commerce
Download :
0 | Pages :
9

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More

SNM660 Evidence Based Practice
Download :
0 | Pages :
8

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :
7

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 

Next

Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

11174 Introduction To Management

Free Samples 11174 Introduction To Management .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} 11174 Introduction

Read More »