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BMA609 Sales Management

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BMA609 Sales Management

0 Download2 Pages / 321 Words

Course Code: BMA609
University: University Of Tasmania

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Question
Identify Key issues/key risk factors and key strengths/key success factors from the Atomic CasePlease make sure it is one page in length, the case is attached here. There are two cases in the file, just do the Atomic Case.

Answer
Introduction
Atomic company is a company founded in 1946 with the aim of selling and manufacturing men’s leisure and casual wear. Atomic has only had a 0.3% market share in 2000 of men’s casual and leisure were for men. Although the market share for Atomic is small, its profitability levels have been rising there are risks and strengths that are key success factors for the company (Ingram, LaForge, Williams, & Schwepker, 2015).
Key issues
The key issues in atomic was to improve the market share and profitability of the company. Originally, the company had nine branches for distribution and manufacturing of textiles. Due to the cost of manufacturing in the US, the manufacturing operations were shifted to Taiwan where the production cost is significantly very low. From Taiwan, the company shifted its manufacturing to china due to liberalized trade policies and low production costs. Operations manufacturing plants in the US were closed and sold off.
Risk Factors
The risk factors faced by Atomic were; rising costs of manufacturing in the US, influx of cheap imports from South East Asia that started eroding the company’s margin and harmed the company’s profits in the 1970s. Change in marketing strategy was also a risk factor for the company (Pelham, 2015).
Key success Factors
Sales strategy employed by the company is one of the best in the success factors for the company. Shift in operations from United States to China to reduce the production cost is also another key success factors. Increase in sales in Tiger pants and unexpected popularity of Tiger pants caused expansion of production.
References
Ingram, T. N., LaForge, R. W., Williams, M. R., & Schwepker Jr, C. H. (2015). Sales management: Analysis and decision making. Routledge.
Pelham, A. M. (2015). The Influence of Consulting Oriented Sales Management Programs on Customer Retention and Long-Term Profit Growth. In Creating and Delivering Value in Marketing (pp. 66-66). Springer, Cham.

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