BMG 3201 Management

Question

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Identify the external environment of Nestle in terms of,
a) Trends are occurring in the in the industry in Malaysia that could affect the organization either positively or negatively. 
b) Competitors strengths and weaknesses that could affect Nestle negatively and positively.
c) Developments in technology that may impact Nestle’s business currently and in the future.
d) Customers and their changing demands and its impact to Nestle’s ability to provide top-notch customer service. 
e) The processes and the related skills that Nestle should develop.
2) Discuss all the items of a Balance Scorecard based on the information that you have collected above. The diagram below is to help guide your answers.