Free Samples
BMO6511 Strategic Management And Business Policy
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
BMO6511 Strategic Management And Business Policy
0 Download7 Pages / 1,527 Words
Course Code: BMO6511
University: Victoria University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Question:
Identify and evaluate the suitability of the organisation’s current corporate level strategies.(a) Identify and discuss the corporate level strategies that the organisation is implementing/has implemented.(b) Evaluate the suitability of the organisation’s current strategies. Recommend no more than two alternative strategic initiatives that the organisation should pursue to improve its effectiveness and justify your recommendations.
Answer:
Introduction
Qantas Airlines is considered as one of the biggest largest domestic and international airline. The activities of the company were started in 1920. It has been analyzed that there are two brands names like Qantas and Jetstar.
So, in this report, the strategic analysis will be done on Qantas Airlines. In the first phase of the report, the discussion will be made on the corporate level strategies of the company. In the last phase proper evaluation will be done and recommendations will be given on the basis of the overall analysis.
Corporate level strategy of Qantas Airlines
Diversification
There are various strategies that are considered by the company but corporate strategies of Qantas are related to diversification. It has been seen that this is considered as the powerful corporate strategy of the company that assist in achieving high returns and also helps to achieve competitive advantage by focusing on the competitors prevailing in the market.
The company considered this strategy as it can help to enhance the value of the stakeholders. It has been analyzed that company offers effective services to its customers so that it can be easy to attract more customers towards the services given by the company. It has been analyzed that company also focuses on merger and acquisition which has given assistance to accomplish overall goals and objectives (He & Balmer, 2017).
Through merger and acquisition company emphasized on achieving various advantages related to operational cost reduction and also with minimizing the overall risk of the competitors. In 2008 the company focused on the strategy by having merger with the Jet star and through this merger the company has accomplished and achieved the vertical expansion (Redpath, O’Connell & Warnock-Smith, 2017).
The company achieved profits and growth in the competitive market. It has been analyzed that marketing function of the company focuses on analyzing the demand of the company so that it can be simple to accomplish goals and objectives in an effective manner (Iatrou & Oretti, 2016).
Global level strategy
The company also considered global level strategy so that business can be developed in a proper manner. The company focused on enhancing the market share by entering into the Asian market. In the Asian market it has been analyzed that there were few entry barriers and also the competitive advantage can be attained easily. It has been evaluated that Asian market offers a platform for the business to conduct its activities on the oversea platform. Also the transportation facilities are less competitive and high population was focusing towards the services of airlines. So, it has been investigated that through this corporate strategy the company is enhancing in the market and achieving large market share (Dobni, Klassen & Sands, 2016).
Also through this the company focuses on attaining the entire competitive advantage to be successful. It has also been analyzed that the international business of the company created an essential alliance with the Emirate alliance to offer a major destinations in the Europe (Whyte & Lohmann, 2015).
The alliance will offer various services to different destinations which will create an advantage sharing model. Also this strategy helps the company to enter into the different markets with particular invested capital of the market (O’Connell & Williams, 2016).
Outsourcing strategy
It has been seen that company focuses on outsourcing strategy as it helps to enhance the profit margin and also with this it can be easy to maintain goodwill in the market. This strategy also helps the company to consider the labor at cheap rates in the overseas market and also enhanced the overall skill and knowledge. The company is emphasizing on implementing this strategy in an effective strategy as it can help to minimize the prices and can help to achieve the competitive benefits. Outsourcing is considered as a successful strategy that can help the company to enhance its market share and also labor can be attracted towards the activities of the company (Taneja, N.2016).
This offers fewer cots to the organizations to conduct the activities of the company in an effective manner. Red planet was also created as a subsidiary company to Qantas loyalty analytical consulting services. The main focus of the company is to leverage the Qantas transaction information and also to focus on customer insight so that it can become one of the leading digital media and research business service business (Ford, Paparoidamis & Chumpitaz, 2015).
Evaluation
It has been evaluated that the diversification strategy of the company has brought change in the entire operations of the company. The growth has also been achieved with this strategy. The growth in the region can help the company to accomplish goals and objectives and can also help to achieve competitive advantage in an effective manner. The company has also attained goodwill in the market. Qantas is considered as the popular company and the success can be achieved with the help of the strategies considered by the company.
Recommendation
Differentiation of the services
It has been recommended that the red planet diversification should have proper review. There are many questions related to diversification which overlap the overall capabilities. Also the professional consulting company has different structure and capabilities and it is a serious problem to generate the value creation.
It is also necessary for the Jet star group to focus on acquisition and merger so that international strategy can be supported and also it will help to expand in the Asian regional airline markets. The problems which are faced at the time of entry should be considered with proper M&A strategy. It has been analyzed that expansion in the Asian market can fluctuate in context to dominant income stream. So, it should also be considered in a proper manner.
The diversification strategy of the company related to Jet star should focus on proper differentiation of the product and services. Differentiation can be made with the help of technology, marketing and also with proper management.
Enhancing customer satisfaction
The company should also focus on maximizing the level of customer’s satisfaction so that it can be simple to accomplish goals and objectives. It is important for the company to focus on enhancing the satisfaction level of the customers by offering services less than the competitors in the market. The services which are offered by the company should be low in price so that customer can be easily attracted towards the company (Sorescu & Sorescu, 2016). To bring improvisation in the services, it is important for the company to respond to the queries and issues of the customers so that level of satisfaction can be enhanced of the customers. If complaints are resolved on time then it can help to accomplish the overall goals and objectives of the company. Customer satisfaction is necessary for the company to expand the market share (Blut, Frennea, Mittal & Mothersbaugh, 2015).
Conclusion
By analyzing the report, it has been concluded that the company should offer different strategies from its competitors so that customers can be attracted towards the company. It is also important to reduce the prices of the services so that it can be easy to maintain the relation with the customers and also to enhance their satisfaction level. The company should use its brand image to induce the customers towards the services offered in the market. The company should try to maintain proper diversification strategy which is necessary to be considered so that operations of the company can be expanded on the global platform. It is important for the company to focus on merger and acquisition so that competitive advantage can be attained easily in the competitive market.
References
Blut, M., Frennea, C. M., Mittal, V., & Mothersbaugh, D. L. (2015). How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis. International Journal of Research in Marketing, 32(2), 226-229.
Dobni, C. B., Klassen, M., & Sands, D. (2016). Getting to clarity: new ways to think about strategy. Journal of Business Strategy, 37(5), 12-21.
Ford, J. B., Paparoidamis, N., & Chumpitaz, R. (2015). Service quality, customer satisfaction, value and loyalty: An empirical investigation of the airline services industry. In The Sustainable Global Marketplace (pp. 187-187). Springer, Cham.
He, H. W., & Balmer, J. M. (2017). Alliance Brands: Building Corporate Brands through Strategic Alliances?. In Advances in Corporate Branding (pp. 72-90). Palgrave Macmillan, London.
Iatrou, K., & Oretti, M. (2016). Airline choices for the future: from alliances to mergers. Routledge.
O’Connell, J. F., & Williams, G. (2016). Airline Strategy: Keeping the Legacy Carrier Competitive. How Can Mature Airlines Stay Ahead in the Low-fare Airline Era?. In Air Transport in the 21st Century (pp. 179-194). Routledge.
Redpath, N., O’Connell, J. F., & Warnock-Smith, D. (2017). The strategic impact of airline group diversification: The cases of Emirates and Lufthansa. Journal of Air Transport Management, 64, 121-138.
Sorescu, A., & Sorescu, S. M. (2016). Customer satisfaction and long-term stock returns. Journal of Marketing, 80(5), 110-115.
Taneja, N. K. (2016). Adaptation Strategies by Airlines. In Airline Industry (pp. 101-125). Routledge.
Whyte, R., & Lohmann, G. (2015). The carrier-within-a-carrier strategy: An analysis of Jetstar. Journal of Air Transport Management, 42, 141-148.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 7 pages
PAY 4 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2021). Strategic Management And Business Policy. Retrieved from https://myassignmenthelp.com/free-samples/bmo6511-strategic-management-and-business-policy/process-of-strategic-management-of-qantas-airlines.html.
“Strategic Management And Business Policy.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/bmo6511-strategic-management-and-business-policy/process-of-strategic-management-of-qantas-airlines.html.
My Assignment Help (2021) Strategic Management And Business Policy [Online]. Available from: https://myassignmenthelp.com/free-samples/bmo6511-strategic-management-and-business-policy/process-of-strategic-management-of-qantas-airlines.html[Accessed 18 December 2021].
My Assignment Help. ‘Strategic Management And Business Policy’ (My Assignment Help, 2021)
My Assignment Help. Strategic Management And Business Policy [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/bmo6511-strategic-management-and-business-policy/process-of-strategic-management-of-qantas-airlines.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
MyAssignmenthelp.com has a team of adept and online dissertation experts, all having PhD credentials and who have prepared numerous dissertations for students. We provide students dissertation writing help in all parts of Australia be it Canberra, Perth, Adelaide, Melbourne, Sydney and others. We help students select Dissertation topics along with guiding how to write a dissertation proposal and 8,000-10,000 words dissertation, flawless and neatly wrapped with proper referencing.Get premium dissertation writing assistance from us.
Latest Management Samples
div#loaddata .card img {max-width: 100%;
}
MPM755 Building Success In Commerce
Download :
0 | Pages :
9
Course Code: MPM755
University: Deakin University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More
SNM660 Evidence Based Practice
Download :
0 | Pages :
8
Course Code: SNM660
University: The University Of Sheffield
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration
BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20
Course Code: BSBHRM513
University: Tafe NSW
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More
MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5
Course Code: MKT2031
University: University Of Northampton
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration
MN506 System Management
Download :
0 | Pages :
7
Course Code: MN506
University: Melbourne Institute Of Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology
Next