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BRE209 Event Management

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BRE209 Event Management

0 Download7 Pages / 1,570 Words

Course Code: BRE209
University: ACS Distance Education

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Country: Australia

Question: 

The discussion paper aims to develop students’ ability to discuss an event management issue critically using their theoretical knowledge and to provide a well-rounded analysis of it.
 
Task: Students are required to discuss whether the Commonwealth Games 2026 or 2030 is a suitable mega event for Adelaide to bid to host.
 
Your paper should address the following points:• Evaluation on the Commonwealth Games based on Getz’s (2004) outcome-related criteria for deciding what event to bid on• Evaluation on the Commonwealth Games based on Getz’s (2004) process criteria for deciding what event to bid on• A SWOT analysis of Adelaide as a bidder and host city of the Commonwealth Games• Argument on why Adelaide should/should not bid for the Commonwealth Games
 

Answer: 

Whether the Commonwealth Games 2026 or 2030 is a suitable mega event for Adelaide to bid to host
Introduction:
The term ‘event management’ describes a strong blend of technical and innovative skills, necessary for the formation and administration of a live event. This live event might be a wedding, private party, festival, conference, meeting or a sporting event. It is considered to be one of the most creative, colorful, enriching and rewarding job. This paper will discuss whether the Commonwealth Games 2026 or 2030 is a suitable mega event for Adelaide to bid to host. The paper will further provide a SWOT analysis of Adelaide as a bidder and host city of Commonwealth Games.
Discussion
The field of event management is growing fast which is also encouraging the field of tourism. Events are also significant motivators for marketing plan and development. Sports has always become a primary place for event bidding. Countries and cities have become attracted towards Olympics, Commonwealth games and other mega events. Blackman, Benson and Dickson (2017, pp.233-250) suggest they have become popular subjects because of their distinction in media, magnitude, economic and political value. The best part of event management is that the events are never the same. Event bidding has always been driven by the focus on economic upliftment, but outcome related criteria also need to be considered.
It has been perceived that investing on mega events such as Olympics or Commonwealth games gives rise to tourist arrivals. It benefits the host country also by taking it to a global position and draws special attention to the destination as suggested by Schofield, Rhind and Blair (2018, pp.3-22) However, these can be considered as short term benefits, but mega sports events can be instrumental for causing long- term tourism growth in social as well as in economic part. Mega events are called the large scale cultural events with maximum appeal to the people. The economic impact of mega sports events like the commonwealth games is remarkably high argues Kim et al. (2015, pp.21-32). The economic gain refers to the general economy of the host country as a whole. It boosts thee GDP performance, reduces unemployment and attracts more investors and sponsors. The commonwealth games are unparalleled in this respect. This event can leave a special impact on the economy of the host cities, regions and countries as evident from the last commonwealth games. In the short time period of mega sports events, a significant amount of foreign currency is earned by the host country suggests Getz (2008, pp.403-428).The morale of the local participants of the host country gets uplifted because of the event being organized in their own homeland.
With the growth of mega events, the host country invests a good deal in the renovation of the infrastructure. After the event finishes up the stakeholders either consider the structure as an asset or a burden. Overall, it suggests that the stakeholders get affected by the legacies differently. It affects positively to some and negatively to others. The maximized positive legacies can be helpful. These are better controlled by government organizations. Image, identity and reputation are the interconnected ideas. Getz (2008, pp.403-428) says many regions provide similar competencies and resources in terms of infrastructure, territory, system of governance and educated people. Therefore, they start to compete on a global scale with each other. In order to become recognizable to the tourist, residents, investors and political leaders, the regional competitiveness is required to be increased. Mega events like commonwealth games support in increasing the images and reputation of the host city/ country to a greater extent. It raises the prestige and places the host country in world order.
The commonwealth games from these perspectives is a perfect event for Adelaide to bid to host. The event will increase the economic, political, social and environmental aspects of the country. It will bring in more tourists from all over Australia. Since the place is situated in the coasts of St. Vincent gulf, it will be convenient for the people to come and visit the event. Getz’ process criteria for deciding what event to bid on says that there are few patterns of event tourism. Getz (2008, pp.403-428) provided the scope and meaning of event geography based on the tourist related topics. According to a renowned scholar, the spatial and temporal distribution of patterns are important. It has also been examined by the same scholar regarding whether a time spot or region could exceed its competence in terms of the number of events. Another technique which is named as the distance decay function is helpful in measuring how far people can travel in various events or festivals. Although it is true that, with the increase of distance, the travel has decreased, it is also true that a well-structured place and recurring events have the best drawing power as argued by Stokes (2008 , pp.252-262). The geographical market potential also needs to be considered. Moreover, there is the cost factors, the event tourism depends the most on.
The arrival of tourists also depends on the demand of seasonality. The destinations with low tourist demand can combat the problem by organizing the event in the perfect season preferred by the tourist. The high summer season is the pronounced time for peaking events. Another spatial/temporal issue in event tourism is the dislocation of residents as supported by Osborne, Sherry and Nicholson (2016, pp.201-217).  Time switching is one of the most concerning issue in the event tourism. People necessarily do not feel the affinity to travel because they feel hesitant about their spending on the event will worth it. Lee (2014, pp.37-48) suggests that the process of event bidding goes through few steps such as recruiting organizing committee, determining possible dates, researching venues, reviewing available resources, developing a budget and lastly developing a proposal. Following these factors properly, Adelaide can become a successful host of the commonwealth games in the coming years.
SWOT Analysis of Adelaide as a host city of the Commonwealth Games

Strength- The entire plan and work proceedings will be handled by different renowned event management agencies and trained volunteers. The residents will be interested to watch this sports event because in this grand ceremony there is a large scope for public participation.

Weakness- Since there are many construction projects prior to the commonwealth games, there are chances of incurring extra traffic jams and thereby disturbing the daily life of Adelaide residents.
 

Opportunities – The commonwealth games will prove constructive to the social development of Adelaide and leave positive impacts on the city. It will also bring business opportunities for entire south Australia as a whole because the arrival rates of tourists will increase.

Threats – Although the business opportunities will be increased for the country, over –budget can pose as a threat. Over expenditure of the budget might raise the people against the government which might threaten the social harmony.

Why Adelaide should/should not bid for the Commonwealth Games

According to David Cooke, Adelaide is a city now struggling for recognition. The city is fighting to attract people, investors and opportunities to uplift the position and ranking.  David Cooke proposed a plan for greater Adelaide in the next few years and according to him the commonwealth games will be the major catalyst for the development of the city suggests O’Reilly et al. (2016, pp.280-296). The city will regain its luster, name, crowdy roads, the metropolitan housing density and many others. The city can hold the large gathering if opportunity and privilege is given to the city. They have grown necessary financial potential through these years and is perfect for such a mega sports event to take place.
Conclusion:
Therefore, from the above discussion it can be perceived that event management is a vast subject and so many aspects are correlated with this. The paper has given a brief overview of event management. Then it has proceeded with the analysis of mega event for Adelaide to bid to host. The commonwealth Games is evaluated on the basis of outcome related criteria and process related criteria for deciding what event to bid on.
Reference:
Blackman, D., Benson, A.M. and Dickson, T.J., 2017. Enabling event volunteer legacies: A knowledge management perspective. Event Management, 21(3), pp.233-250.
Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428.
Kim, W., Jun, H.M., Walker, M. and Drane, D., 2015. Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, pp.21-32.
Lee, C.K., Reisinger, Y., Kim, M.J. and Yoon, S.M., 2014. The influence of volunteer motivation on satisfaction, attitudes, and support for a mega-event. International Journal of Hospitality Management, 40, pp.37-48.
O’Reilly, N., Armenakyan, A., Lu, I.R., Nadeau, J., Heslop, L.A. and Cakmak, E., 2016. Sport mega-events and tourism: contrasting the influence of host country and event. International Journal of Sport Management and Marketing, 16(3-6), pp.280-296.
Osborne, A., Sherry, E. and Nicholson, M., 2016. The Delhi dilemma: media representation of the 2010 Commonwealth Games. Sport in Society, 19(2), pp.201-217.
Schofield, E., Rhind, D.J. and Blair, R., 2018. Human rights and sports mega-events: The role of moral disengagement in spectators. Journal of Sport and Social Issues, 42(1), pp.3-22.
Stokes, R., 2008. Tourism strategy making: Insights to the events tourism domain. Tourism management, 29(2), pp.252-262.

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