Free Samples
BUS475 Implementation And Communication Plan
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
BUS475 Implementation And Communication Plan
0 Download4 Pages / 886 Words
Course Code: BUS475
University: University Of Phoenix
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United States
Question:
Apply: Implementation and Communication Plan Case Study
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Marketing
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.
Propose marketing and information technology implementation tactics for Hoosier Media, Inc.
The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:
Identifying the information that should be communicated.
Defining the audience that should receive the communication.
Identifying the channel(s) of communication.
Answer:
Introduction
A business strategy aligns the business purpose and mission and makes use of the strategy as a roadmap aimed at sustaining profitability, growth, as well as competitiveness. Hoosier Media Inc. should aim at generating short-term and long-term strategies for each department of its business operations. This plan outlines all the crucial activities that are essential to attaining each goal. For instance, Marketing and Information Technology are the two essential aspects of all businesses since they possess the resources to power a profitable and successful organization. This report seeks to propose a marketing and Information Technology implementation strategy for Hoosier Media Inc.
Marketing Strategy
Hoosier Media Inc. should improve on its marketing strategies if it is to expand its marketing reach. The firm should consider using the social media as well as the mobile app technology if it is to reach as many customers as possible (Ashley & Tuten, 2015). According to the Journal of Historical Research in Marketing, all marketing strategies have a framework. For instance, Hoosier Media Inc. may use a timeline of six months. The company should make sure that it gets its customers engaged in their products through the social media and the internet. The first objective is to engage customers with a focus on the social media platforms such as Twitter, Facebook, Instagram, or LinkedIn (Bentley, Omer & Sharp, 2013). The strategy is to develop social media platforms that create awareness regarding the company, the services and products offered, and improve customer engagement. The tactics regarding the social media platform are to develop pages that contain boards such as Health and Wellness, new products, Customer Resource and Support, all products, Customer Testimonials, or even fit and Firm. Second, the firm should promote every page that it creates using other social media channels such that each page feeds the other, and referring individuals to follow using all the social media outlets. Third, Hoosier Media Inc. should send an invitation email to its existing clients informing them about the social media pages and their benefits (Hoejmose, Brammer & Millington, 2013). In case the customers retweet on their own page, the firm should offer them a coupon thus increasing the followers. Fourth, the firm should add product whitepapers and the manner of e-booking to the clients’ resource board. Fifth, a FAQ photo and link are added to the support board. Last, Hoosier Media Inc. should include their products and customer feedback pictures to the client resource board.
Information Technology Strategy
The Information Technology strategy is helpful in outlining a current and future technology management plan for Hoosier Media Inc. For example, Hoosier Media Inc. aims at upgrading its technology since the workstations presently have desktop computers and there is the request from the staff to be allowed to work from home and gain access to the firm’s networks while on the road for business (Leonidou, Leonidou, Fotiadis & Zeriti, 2013). The primary objective should be to acquire portable gadgets such as iPads and lightweight laptops to facilitate their mobility. The strategy, in this case, should be to make sure that the employees are satisfied with what they are doing and the equipment they are using. Also, it should enhance flexibility to the workstation such that employees can work from their homes. The tactic is first to communicate with the shareholders and the staff regarding the issue (Taylor, Ledford, Palmer & Abel, 2014). The firm should give detailed information to the shareholders regarding the need to upgrade the technology. This can be done through face-to-face annual meetings or via email and phone calls. Once approved by the shareholders, the management should give feedback to the employees either through writing informing them of the implementation strategy and the accomplishment timeline (Tiago & Veríssimo, 2014). This strategy aims at acquiring reliable infrastructure and improve on software to attain long-term goals.
Conclusion
An organization should keep reviewing its strategic plan regularly due to the continuous changes in the external and internal environment. Keeping up with the current marketing trends and Information Technology is crucial if the firm is to gain a competitive advantage over its rivals while at the same time maximizing its profits. As a result, Hoosier Media Inc. should aim at implementing both the marketing and the Information Technology tactics.
References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Bentley, K. A., Omer, T. C., & Sharp, N. Y. (2013). Business strategy, financial reporting irregularities, and audit effort. Contemporary Accounting Research, 30(2), 780-817.
Hoejmose, S., Brammer, S., & Millington, A. (2013). An empirical examination of the relationship between business strategy and socially responsible supply chain management. International Journal of Operations & Production Management, 33(5), 589-621.
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35, 94-110.
Taylor, S. P., Ledford, R., Palmer, V., & Abel, E. (2014). We need to talk: an observational study of the impact of electronic medical record implementation on hospital communication. BMJ Qual Saf, 23(7), 584-588.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 4 pages
PAY 3 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2020). Implementation And Communication Plan. Retrieved from https://myassignmenthelp.com/free-samples/bus475-implementation-and-communication-plan/information-technology-strategy.html.
“Implementation And Communication Plan.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/bus475-implementation-and-communication-plan/information-technology-strategy.html.
My Assignment Help (2020) Implementation And Communication Plan [Online]. Available from: https://myassignmenthelp.com/free-samples/bus475-implementation-and-communication-plan/information-technology-strategy.html[Accessed 18 December 2021].
My Assignment Help. ‘Implementation And Communication Plan’ (My Assignment Help, 2020)
My Assignment Help. Implementation And Communication Plan [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/bus475-implementation-and-communication-plan/information-technology-strategy.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
MyAssignmenthelp.com has been ranked as the #1 economics assignment help service in Aus. This is primarily as we have 5000+ prolific stalwarts on board who are hired only after rigorous screening and testing. We have recruited research scholars, retired professors, best industry consultants, and renowned expert writers. They strive relentlessly to provide well-researched, and plagiarism-free assignment helping students in Aus to impress their professors with ease.
Latest Management Samples
div#loaddata .card img {max-width: 100%;
}
MPM755 Building Success In Commerce
Download :
0 | Pages :
9
Course Code: MPM755
University: Deakin University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More
SNM660 Evidence Based Practice
Download :
0 | Pages :
8
Course Code: SNM660
University: The University Of Sheffield
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration
BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20
Course Code: BSBHRM513
University: Tafe NSW
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More
MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5
Course Code: MKT2031
University: University Of Northampton
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration
MN506 System Management
Download :
0 | Pages :
7
Course Code: MN506
University: Melbourne Institute Of Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology
Next