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BUS475 Implementation And Communication Plan

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BUS475 Implementation And Communication Plan

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Course Code: BUS475
University: University Of Phoenix

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Country: United States

Apply: Implementation and Communication Plan Case Study
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.
Defining the audience that should receive the communication.
Identifying the channel(s) of communication.

A business strategy aligns the business purpose and mission and makes use of the strategy as a roadmap aimed at sustaining profitability, growth, as well as competitiveness. Hoosier Media Inc. should aim at generating short-term and long-term strategies for each department of its business operations. This plan outlines all the crucial activities that are essential to attaining each goal. For instance, Marketing and Information Technology are the two essential aspects of all businesses since they possess the resources to power a profitable and successful organization. This report seeks to propose a marketing and Information Technology implementation strategy for Hoosier Media Inc.
Marketing Strategy
Hoosier Media Inc. should improve on its marketing strategies if it is to expand its marketing reach. The firm should consider using the social media as well as the mobile app technology if it is to reach as many customers as possible (Ashley & Tuten, 2015). According to the Journal of Historical Research in Marketing, all marketing strategies have a framework. For instance, Hoosier Media Inc. may use a timeline of six months. The company should make sure that it gets its customers engaged in their products through the social media and the internet. The first objective is to engage customers with a focus on the social media platforms such as Twitter, Facebook, Instagram, or LinkedIn (Bentley, Omer & Sharp, 2013). The strategy is to develop social media platforms that create awareness regarding the company, the services and products offered, and improve customer engagement. The tactics regarding the social media platform are to develop pages that contain boards such as Health and Wellness, new products, Customer Resource and Support, all products, Customer Testimonials, or even fit and Firm. Second, the firm should promote every page that it creates using other social media channels such that each page feeds the other, and referring individuals to follow using all the social media outlets. Third, Hoosier Media Inc. should send an invitation email to its existing clients informing them about the social media pages and their benefits (Hoejmose, Brammer & Millington, 2013). In case the customers retweet on their own page, the firm should offer them a coupon thus increasing the followers. Fourth, the firm should add product whitepapers and the manner of e-booking to the clients’ resource board. Fifth, a FAQ photo and link are added to the support board. Last, Hoosier Media Inc. should include their products and customer feedback pictures to the client resource board.
Information Technology Strategy
The Information Technology strategy is helpful in outlining a current and future technology management plan for Hoosier Media Inc. For example, Hoosier Media Inc. aims at upgrading its technology since the workstations presently have desktop computers and there is the request from the staff to be allowed to work from home and gain access to the firm’s networks while on the road for business (Leonidou, Leonidou, Fotiadis & Zeriti, 2013). The primary objective should be to acquire portable gadgets such as iPads and lightweight laptops to facilitate their mobility. The strategy, in this case, should be to make sure that the employees are satisfied with what they are doing and the equipment they are using. Also, it should enhance flexibility to the workstation such that employees can work from their homes. The tactic is first to communicate with the shareholders and the staff regarding the issue (Taylor, Ledford, Palmer & Abel, 2014). The firm should give detailed information to the shareholders regarding the need to upgrade the technology. This can be done through face-to-face annual meetings or via email and phone calls. Once approved by the shareholders, the management should give feedback to the employees either through writing informing them of the implementation strategy and the accomplishment timeline (Tiago & Veríssimo, 2014). This strategy aims at acquiring reliable infrastructure and improve on software to attain long-term goals.
An organization should keep reviewing its strategic plan regularly due to the continuous changes in the external and internal environment. Keeping up with the current marketing trends and Information Technology is crucial if the firm is to gain a competitive advantage over its rivals while at the same time maximizing its profits. As a result, Hoosier Media Inc. should aim at implementing both the marketing and the Information Technology tactics.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Bentley, K. A., Omer, T. C., & Sharp, N. Y. (2013). Business strategy, financial reporting irregularities, and audit effort. Contemporary Accounting Research, 30(2), 780-817.
Hoejmose, S., Brammer, S., & Millington, A. (2013). An empirical examination of the relationship between business strategy and socially responsible supply chain management. International Journal of Operations & Production Management, 33(5), 589-621.
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35, 94-110.
Taylor, S. P., Ledford, R., Palmer, V., & Abel, E. (2014). We need to talk: an observational study of the impact of electronic medical record implementation on hospital communication. BMJ Qual Saf, 23(7), 584-588.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.

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