You will select a product that you feel passionate about – it should be unique from everyone else in the class. In the Proposed Approach Plan you will select one product (not a product line or an already branded product) and a second product as an alternate. Remember you will be providing original branding for this product so do not choose a heavily branded product, i.e. Levis jeans would not be a good choice.
You will provide a Proposed Approach Plan on the Template provided and receive feedback from your Instructor.
The categories for products include, but are not limited to:
a. Art & Photography
b. Clothing & Fashion
c. Jewelry & Accessories
e. Food & Drink
f. Home & Garden
h. Health & Beauty
i. Sports & Recreation
j. Toys & Games
Preparation for the Proposed Approach Plan will consist of preparing a document that contains the following:
k. Product Chosen- First Choice
l. Back up Product (in case your first choice is not viable)
m. Why did you Choose these Products?
n. What is the eCommerce Presence/Approach you Plan to take (Please refer to chapter 4- eCommerce Presence for more information)?