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BUS9048M Strategy Making

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BUS9048M Strategy Making

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 Analyse the broad context for the case, i.e. what environment is the case study company operating in? What are the main issues, trends, … in the environment? Analyse the specific situation that the case study company is in, e.g. how is the environment affecting the company? What are the resources on which the company can count on? Analyse the problems that the case study company has, e.g. does the company have the right strategy?

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