Tutor Quora

BUSN2048 Social Media Marketing

Academic Anxiety?

Get an original paper within hours and nail the task

156 experts online

Free Samples

BUSN2048 Social Media Marketing

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

BUSN2048 Social Media Marketing

0 Download5 Pages / 1,189 Words

Course Code: BUSN2048
University: Flinders University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia


In this assignment you will be required to examine a Social Media Marketing analytics tool and write a short report with respect to its features, applications and capabilities.
You are required to do the following:

Select a social media analytics tool for discussion. You can use the examples given during the

lecture (Week 5) or choose any other tool

Discuss the key features (at least 3) of that tool.

What are the key features?
How does it work?
How are they different or similar to other competing tool?

Application of the tool

For which industry/product category is this most suitable for or most commonly used in?
What sort of problems does it solve? Or what does it tell or measure?
Explain using examples


How does it position itself in the market or how does it differentiate itself?
A comparison with other competing tool(s) could be useful in this section.

Note: Point 2 and 4 may have overlaps but the key difference is that point 2 is about the attributes of the tool while point 4 is about marketing/promotion/perception of the tool.

What is latest update regarding the tool? Example, new features or latest news.
Visit their social media platform (if it has) and briefly report on the activities onsocial media platform


This report has been prepared on the topic “Social Media and Marketing” in which discussion will be made Social Media Analytics Tools. Social media analytics can be explained as the process of collecting information or data from the social media platforms and analysis is done of the data with the help of a special tool known as Social Media Analytics Tools for taking decisions related to business. This report will discuss a Social Media Analytics tool “Quintly” which is widely used by businesses. The discussion will be made regarding the key features of the tool, the manner in which it is used and how it can be differentiated from its competitors.   
Key features of the tool
Quintly is a social media analytics and competitor benchmarking tool which is used for the purpose of tracking the performance of the brand and competitors in the industry. Quintly provides various advantages to the business through its unique features. One of the features of Quintly includes competitive benchmarking for getting benchmarks for different social media channels instantly, evaluating the most suitable content according to the social media strategy of the business and enhancing the quality of a decision by relying on visualized data (Vandor, 2016). Another feature of Quintly includes centralised analytics which helps in tracking different social media platforms, connecting and comparing different pages of the company and gaining inbuilt metrics for the analysis of different aspects of social media. Custom dashboards are created for meeting the requirement of the clients and bringing the dashboards along with a mission control mode on the big screen. Another feature includes centralised analytics as it covers every social media platforms and the individual report is provided for every platform (Quintly, 2017).
Quintly uses social media in a professional way by keeping tables on the performance of the competitors on social media. This tool ensures that the business is tracking social media metrics. Business can search the brands with the help of their names and provides information about the authenticated accounts for the selection of the right account. The dashboard is helpful in providing various important charts and data on a single screen by using Widgets. This tool helps in analysing the most suitable time for distributing the content on networks by analysing the time when followers are online. Different features and benefits are offered by Quintly which differentiate it from the other competitive tools. These features include centralised analytics, Overall metrics, key influencers, exporting options, customer care, chrome extension, creating custom social media metrics, creating multiple sub accounts, custom dashboard and small reporting (Vardanyan, 2013).
Application of the tool
Quintly is a web-based social media analytics tool which is used for the purpose of tracking and optimising the performance of every social media channel. With the help of Quintly, a business can set benchmarks which help in coping with competition and making a decision regarding the selection of an optimal social media strategy for the business. It is crucial to gain valuable insights of competitors. Quintly is suitable for agencies and companies of different industries (Vivero, 2016). This tool can be used by different industries using social media platforms. Quintly is used by different agencies for the purpose of enhancing the data and gaining information related to the clients. Agencies are keeping track of different brands and competitors and providing deeper knowledge of the effectiveness of the campaigns. Various brands including BMW, Monster, Panasonic, Esurance and Microsoft are using Quintly as it is a powerful time-saving tool which is allowed these brands to track the different pages of social media platforms for analysing the changes in an effective manner (Teodorescu, 2015).
Quintly is used for centralised reporting structure and optimally utilise the potential of the business for deciding their social media strategy. It helps in dealing with the issues of businesses by providing them with a customised dashboard. It provides business with a feature of changing the formats of the reports which reduces the efforts of brand manager. It is a custom package which helps in resolving the issue by benchmarking the profiles of competitors on social media and enhances the social media performance of the business. For example, Deutsche Welle is using Quintly for enhancing the social media audience and analysing the content of the competitor’s page. Another example is of BMW which is using Quintly for saving the time and efforts and tracking a large number of pages on social media platforms of the competitors and itself for analysing the changes (Jeffrey, 2013).  
Positioning and differentiation
Different aspects of Quintly have helped in differentiating it from the competitors in the market. These aspects include export and share feature, custom dashboard, Full featured API and Measurement of the response time. All these features of Quintly have helped in coping with the competition. Competitors of Quintly are AdLatch, eClincher, Hootsuite, TweetDeck, Yotpo and Audiense. Quintly is a web-based tool which is used for tracking, benchmarking and optimising the performance of social media of business. On the other hand, AdLatch is used by the businesses for the purpose of dealing with the issue of blocked content (Jani, 2017).
Latest update regarding the tool 
The last update regarding Quintly was issued on 3rd March 2017. Customers of Quintly were requesting to set custom metric names in the dashboard. During this update, this issue of the customer was resolved. After this update, customers were capable of setting a custom name. This additional option was added in Quintly as Custom Metric Name option. Another update made on the same date was groups are returned by listing all the profiles in the API (Quintly, 2017).
This report has developed the understanding of a social media analytics tool which is being used by the businesses for enhancing the decision making process. These tools are being used by the business for enhancing the competitiveness of the business by identifying the patterns of the customer segments. Marketing effectiveness is increased with the application of Social media analytics tools. This report has discussed, features of Quintly, the application of tool, issues or problems it can solve and examples of companies using this tool, positioning and differentiation aspects and latest updates regarding the tool.
Jani, 2017, “Social media analytics tools comparison 2017”, FLipsnack. Accessed on: 07 September 2017. Retrieved from: https://www.flipsnack.com/blog/social-media-analytics-tools/
Jeffrey, A., 2013, “Social Media Measurement: A Step-by-Step Approach”, Institute for Public Relations.
Quintly, 2017, “Social Media Analytics For Media”, Quintly. Accessed on: 07 September 2017. Retrieved from: https://www.quintly.com/media/
Quintly, 2017, “Updates”, Quintly. Accessed on: 07 September 2017. Retrieved from: https://www.quintly.com/updates/
Teodorescu, H. N., 2015, “Using analytics and social media for monitoring and mitigation of social disasters”, Procedia Engineering 107, pp. 325 – 334.
Vandor, A., 2016, “Top 5 quintly features you might not know about”, Quintly. Accessed on: 07 September 2017. Retrieved from: https://www.quintly.com/blog/2016/12/top-5-quintly-features-you-might-not-know-about/
Vardanyan, G., 2013, “Elections, Social Movements and Internet Penetration in Armenia”, Caucasus Analytical Digest, No. 53–54.
Vivero, D. P., 2016, “The Effect of Educational Content Marketing on Facebook Brand Engagement”, Catolica Lisbon School of Business and Economics.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 5 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Social Media Marketing. Retrieved from https://myassignmenthelp.com/free-samples/busn2048-social-media-marketing/internet-penetration-in-armenia.html.

“Social Media Marketing.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/busn2048-social-media-marketing/internet-penetration-in-armenia.html.

My Assignment Help (2021) Social Media Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/busn2048-social-media-marketing/internet-penetration-in-armenia.html[Accessed 18 December 2021].

My Assignment Help. ‘Social Media Marketing’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Social Media Marketing [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/busn2048-social-media-marketing/internet-penetration-in-armenia.html.

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



For years now, MyAssignmenthelp.com is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Need an essay written specifically to meet your requirements?

Choose skilled experts on your subject and get an original paper within your deadline

156 experts online

Your time is important. Let us write you an essay from scratch

Tips and Tricks from our Blog

11174 Introduction To Management

Free Samples 11174 Introduction To Management .cms-body-content table{width:100%!important;} #subhidecontent{ position: relative; overflow-x: auto; width: 100%;} 11174 Introduction

Read More »