Free Samples
BUSN4100 Business Research Methods
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
BUSN4100 Business Research Methods
0 Download8 Pages / 1,807 Words
Course Code: BUSN4100
University: The University Of Newcastle
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Question:
1. How many times have you been to the destination, including this visit?2. What is your main purpose for visiting the destination? Visiting friends/relatives Cultural event Combination of business and leisure
3. Who are you travelling with?4. What luxury item have you bought or MOST likely to buy during this trip?5. Which of the following best describes your purchase/ or intention to purchase of this item? Solely purchased for myself Solely purchased on behalf of others Solely purchased as gifts for other All of the above6. What is your main reason for purchasing this item? For fun For belonging For prestige For respect For accomplishment For investment For self-fulfilment For friendship.7. What is your perception of a conspicuous/luxury item?.
Answer:
Introduction
This reflective report will illustrates the experience of conducting a survey taken from a small group of people, who love to travel and like the consumption of luxury goods consumption. This survey aims for finding the socio demographics, culture values and the aspects that influences them to buy luxury good while traveling to other places. This reflective report will demonstrate the reason for selecting the face to face survey, the advantages and disadvantages of using face to face survey method. The report will also followed by the success of the administration procedure, changes made in the questionnaire so that it can be represented to the larger group of people. Lastly, the key lesson from the survey administration process will be demonstrated.
Reasons for selecting the particular method of survey administration used and advantages and disadvantages of using this method
All the survey questionnaires based on the trips of the customers, shopping activities, shopping motivations, cultural values, aspects of the future visits to the tourist’s destination and demographic questions is conducted through face-to-face survey. The main reason for selecting the face-to-face survey is that all the survey respondents can be collected directly with comprehensive understanding.
The main advantage of the face-to-face survey is that the facial expression and body language of the research respondents can be assessed properly (Veal, 2017). Bryman and Bell (2015) also stated that the survey conductor can also use stimulus material and visual aids, which can be used if any respondent cannot understand any questions. In this survey, the respondents are also assisted in case they do not understand any questions that cannot be obtained in case of online survey or telephonic interview. However, the problem that can be occurred due to this type of method is that this procedure is time consuming (Marcano-Belisario et al., 2014). In this survey also, I have faced the same difficulty and have to give effort to make every respondent understand the meaning of the research question. Another disadvantage of this type of research is that respondent might not get the courage to answer in negation even if they feel like that as the survey conductor is present in front of them. This approach thus results in biased answer.
Success of the administration procedure
The survey outcome is a success overall but I have to face some problems like asking meaning of a research question, blank answers and improper answers. I have observed that most of the respondent asked the main idea of the research question “Some of the most impotent achievements in life include acquiring material possessions like luxury goods”. Thus, I came to know the language used in this research question is too difficult to understand. Another problem that gets highlighted throughout the survey is that some of the respondent hesitate to ask the meaning and hence gave no answer or mark an incorrect option. However, most of the respondent understands the question and gave genuine responses. Thus, it was easier for depicting the outcome of the research and identifying the socio demographics, culture values and the aspects that influences the tourists to buy luxury good while traveling to other places.
Suggestion for improving the administration procedure used
The problem of understanding the question in the survey is the problem that is identified. This problem can be solved by illustrating the question in simpler terms or present the same question in the local language where the study has been conducted. This decision is taken as not all people know English and they might not get the meaning of the questions. Another problem that is highly visible in the survey is that many research respondents left some of the question unanswered. As a result, I cannot consider those responses in count even if a single question remained unattended. This reduces the sample size that I have considered and diminishes the effectiveness of the research outcome. This problem can be resolved by formulating digital survey where all the questions remained mandatory so that of anyone skips any question or remained any question unanswered; the survey will not be submitted. This will allow all the response to be fully answered.
Changes made in the questionnaire before administering it to a larger group of respondents
In this existing face to face survey, there are 18 research questions among which some of the questions also have sub parts and some of the questions are subjective. Thus, the current survey questionnaire took at least of 1 hour which on present for larger group might results in dissatisfaction among many research respondents. Thus, the research question need to be focused on the main aspects through which the socio demographics, culture values and the aspects that influences them to buy luxury good while traveling to other places can be easily attained In addition to that, the language is a problem when a larger sample size will be considered. This will allow all the tourism from other geographic location to understand the question and they can easily answer all the research questions without skipping anything. Additionally, if larger group will be considered, presence of both the quantitative and qualitative response will be time consuming and need more effort to extract the research outcome. Thus, in case of larger sample size, only the objective questions should be present in the survey so that the evaluation can be easily attained. Moreover, the administrator needs to present the main research purpose so that research respondents can understand the benefit of the research. The guidelines related to the research should also be presented prior starting the survey so that the respondent can follow the rules while answering to the survey and can relate the research question with that of the research topic.
Key lessons learnt from the survey administration process
The main lesson that I have gathered is that in order to identify the genuine result of a research, primary data collection is important. It is because, the primary data collection allow the research to present an unbiased outcome which will help to identify the main objectives of the research. In this research study, my aim is to identify the socio demographics, culture values and the different aspects that influence the travelers to buy luxury good while visiting other regions. I have learned the importance of the demographic question that comprises of the personal questions like age, gender, highest education and their income. This will help to identify the nature of the people or identify the group of respondent prefer to buy luxury things. Through this research I have also attained the importance of simplified respondent. I have faced problem during face to face survey as many people asked for the meaning of some research questions but I have learnt that when this survey is conducted for larger groups or conducted through other media like telephonic interviews and online surveys, they might not ask someone to clarify their doubts. Thus, it is better to use simplified language or make the questions available in the local language. In addition to that, I have also learnt that the research ethics need to be maintained. IN this survey I have followed the ethics that not to use the research data for other purpose and all the data will be protected and remain anonymous.
Conclusion
Thus, it can be stated that the survey is related to find the preferences and motive of buying luxury items while they are travelling to other places. The research question is designed for pilot study, where only smaller number of respondents is considered. The survey question comprised of different demographic questions, their preference to travel and the reason why they like to buy luxury things However, this the survey suffers from some drawback that language of some questions are not simple and hence create confusion. Another thing that has been found is that the questioned designed for the survey is applicable for pilot study only. This is because, face to face survey take much time and presence of both objective as well as subjective type questions makes the entire face to face survey procedure more time consuming. Thus, in order to present this survey to larger group, it is better to formulate only objective type questions so that less time will be taken by a respondent to answer all the questions. It is also found that the problem of skipping answers to some questions can be overcome by conducting the survey on digital media and make all the questions mandatory. This approach will not allow the respondent to submit the questionnaire until they answer all the research questions. This incorporation of thee digital technique also helps in evaluating the research data more easily. Additionally, it has been also found that the research ethics need to be maintained and all the respondents should be make aware of the purpose and guidelines of the research. In this survey also, all the research ethics is followed.
Reference List and Bibliography
Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
Flaherty, T. B., Honeycutt, E. D., & Powers, D. (2015). Exploring text-based electronic mail surveys as a means of primary data collection. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 260-264). Springer, Cham.
Holzbaur, E., Ross, J., & Rothrock, T. (2016). Why Aren’t All Pro/Coa Clinical Trials Using Electronic Data Collection To Optimize Data Integrity And Patient Experience?. Value in Health, 19(3), A105.
Johnston, M. P. (2017). Secondary data analysis: A method of which the time has come. Qualitative and quantitative methods in libraries, 3(3), 619-626.
Lawson, C. (2016). Innovative Data Travel Collection (No. Z-14-04).
Marcano-Belisario, J. S., Huckvale, K., Saje, A., Porcnik, A., Morrison, C. P., & Car, J. (2014). Comparison of self administered survey questionnaire responses collected using mobile apps versus other methods. Cochrane Database of Systematic Reviews, 4.
Nardi, P. M. (2018). Doing survey research: A guide to quantitative methods. Routledge.
Neelankavil, J. P. (2015). Primary Data Collection: An Introduction to Conclusive Research. In International Business Research (pp. 146-163). Routledge.
Ostrow, L., Penney, D., Stuart, E., & Leaf, P. J. (2017). Web-based survey data collection with peer support and advocacy organizations: implications of participatory methods. Progress in community health partnerships: research, education, and action, 11(1), 45-52.
Schoenherr, T., Ellram, L. M., & Tate, W. L. (2015). A note on the use of survey research firms to enable empirical data collection. Journal of Business Logistics, 36(3), 288-300.
Veal, A. J. (2017). Research methods for leisure and tourism. Pearson UK.
Wong, S. T., Chau, L. W., Hogg, W., Teare, G. F., Miedema, B., Breton, M., … & Cooke, T. (2015). An international cross-sectional survey on the Quality and Costs of Primary Care (QUALICO-PC): recruitment and data collection of places delivering primary care across Canada. BMC family practice, 16(1), 20.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 8 pages
PAY 5 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2020). Business Research Methods. Retrieved from https://myassignmenthelp.com/free-samples/busn4100-business-research-methods/administration-process.html.
“Business Research Methods.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/busn4100-business-research-methods/administration-process.html.
My Assignment Help (2020) Business Research Methods [Online]. Available from: https://myassignmenthelp.com/free-samples/busn4100-business-research-methods/administration-process.html[Accessed 18 December 2021].
My Assignment Help. ‘Business Research Methods’ (My Assignment Help, 2020)
My Assignment Help. Business Research Methods [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/busn4100-business-research-methods/administration-process.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
Do not let complex math assignments take a toll on you, for MyAssignmenthelp.com has just the quick fix you need. Ask us for math homework help, and our PhD experts will oblige. Our math solvers offer instant assistance on challenging topics like calculus, geometry, statistics etc. Even if you are wondering “Who can do my math homework in the 11th hour?” You have us at your disposal. Our math question solvers are qualified, with most of them being PhD qualified. We also provide online assignment tutoring to help you get rid of the persisting issues.
Latest Management Samples
div#loaddata .card img {max-width: 100%;
}
MPM755 Building Success In Commerce
Download :
0 | Pages :
9
Course Code: MPM755
University: Deakin University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More
SNM660 Evidence Based Practice
Download :
0 | Pages :
8
Course Code: SNM660
University: The University Of Sheffield
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration
BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20
Course Code: BSBHRM513
University: Tafe NSW
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More
MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5
Course Code: MKT2031
University: University Of Northampton
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration
MN506 System Management
Download :
0 | Pages :
7
Course Code: MN506
University: Melbourne Institute Of Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology
Next