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CM220M1 Defining Effective Communication In Different Contexts

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CM220M1 Defining Effective Communication In Different Contexts

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CM220M1 Defining Effective Communication In Different Contexts

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Course Code: CM220M1
University: Kaplan Business School

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Country: Australia

Articulate what constitutes effective persuasive communication in personal, professional and academic contexts.
PC1.1: Engage in a team setting with professional integrity and respect.
In this Competency Assessment, you will write four paragraphs describing effective persuasive communication in personal, professional, and academic contexts.  In each of the paragraphs, include at least one concrete example of effective writing that you have encountered or written yourself to illustrate your points, and consider issues like audience, speaker, text, purpose, and context. You can also include information on tone, style, formality, voice, correctness, evidence, and word choice you develop your responses to the prompts below.
Here are some examples of persuasion in various contexts to help you think about examples from your own experience:

A post on a social media site about the need for sidewalks in your neighborhood so kids can get to school safely
An email to your boss proposing a new safety procedure
An academic persuasive essay about your community’s need for a free spay/neuter program

In all of these situations, you need to choose the most appropriate audience, method of communication, and evidence to convey your argument and persuade others to agree with you.
In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child’s teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. .
In the second paragraph, describe an example of effective persuasive communication in professional contexts.  You can consider your own field of study and the expectations for writing effectively in that field and explain how that communication example illustrates the expectations for professional persuasive communication, or you could describe a communication you received in a professional context, such as a letter from a lawyer or business.
In the third paragraph, describe an example of effective persuasive communication in an academic context like a discussion board, assignment, or group presentation. In this paragraph, consider how academic persuasive standards differ from personal and professional writing.
Finally, you will often need to work as part of a team in academic and professional contexts. In the fourth paragraph, discuss how you could use collaboration and teamwork, including the strategies described by Steven Johnson in his TED Talk “Where Good Ideas Come From,” to persuade others and communicate ideas effectively and ethically to others.


Persuasive communication

Persuasive communication may be defined as the kind of communication which is intended to change or affect or shape and reinforce certain responses from others. For instance, communicating messages in a way that yields favorable responses and results would classify as persuasive communication (Vl?du?escu, 2014). The following report attempts to study persuasive communication in personal, professional and academic contexts.
In case of persuasive communication in the personal context, important characteristics would include a strong opening statement, authoritative speech, catchy headlines and taglines and use of powerful and impactful graphics. An example of persuasive communication in the personal context would be a social media post. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. The intended audience in this case would be the school authorities who would be contacted using social media. Most schools today have some kind of online presence and consider social media to be one of the most effective means of communication. Posting about the issue on social media would further garner the support of the other parents, who would be persuaded to join the movement. The social media post would have to highlight the issue, the dangers associated, attractive and eye catching visuals, how introducing sidewalks would address safety concerns and what the school authorities could do to help the situation (Kernbach, Eppler & Bresciani, 2015).
In the professional context, persuasive communication would include stating the facts in an authoritative manner, with a logical pace and structure. Use of formal graphical representations may also be used. An instance of persuasive communication would include an email to one’s superior highlighting some issue in the workplace (Pearson, 2017). For instance, if an employee has observed certain inter-team conflicts owing to cultural differences or the lack of safety measures in the workplace, he or she would have to take the issue up with the management. In professional spheres, formal means of communication are usually used for persuasion, and hence, the chosen means of communication in this case is email. A formal email would have to be composed and sent to the boss, so as to highlight the concerned issue. The email must mention the subject that the employee wishes to discuss and a detailed analysis that would help the supervisor understand and gain better insight. Moreover, the email should also state why the changes need to be introduced and the potential solutions for the same; this would be effective when it comes to persuading the supervisors.
In the academic context, persuasive communication characteristics would include formal speech, simple, concise language, logical flow of structure in communication and the presence of strong arguments in the form of opening and thesis statements. For example, a persuasive essay may be written about the community’s need for a night patrol program. Such an essay would have the members of the community as the intended audience and would contain all essential details about the issue. It would state why night patrol is necessary in a community and how such a program would benefit the community as a whole. An essay would be used as the medium, using clear, precise and concise language on the issue concerned (Petty & Wegener, 2014). This would help in conveying the message effectively to those concerned.
To conclude, it can be said that persuasive communication in any context would have to be all encompassing and consist of the details of the concerned issue, proposed solutions and the benefits it would offer; this is bound to grab the attention of the intended audience and even convince them.
Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the communication of business strategies: An experimental evaluation. International Journal of Business Communication, 52(2), 164-187. Retrieved from: https://www.researchgate.net/profile/Sebastian_Kernbach/publication/44021991_The_Use_of_Visualization_in_the_Communication_of_Business_Strategies_An_Experimental_Evaluation/links/59ca46c545851556e97df6e8/The-Use-of-Visualization-in-the-Communication-of-Business-Strategies-An-Experimental-Evaluation.pdf
Pearson, R. (2017). Business ethics as communication ethics: Public relations practice and the idea of dialogue. In Public relations theory (pp. 111-131). Routledge. Retrieved from: https://www.taylorfrancis.com/books/e/9781351225731/chapters/10.4324%2F9781351225748-7
Petty, R. E., & Wegener, D. T. (2014). Thought systems, argument quality, and persuasion. Advances in social cognition, 4, 147-161. Retrieved from: https://www.researchgate.net/profile/Duane_Wegener/publication/260670503_Thought_systems_argument_quality_and_persuasion/links/5750778508aed9fa2bd368e1/Thought-systems-argument-quality-and-persuasion.pdf
Vl?du?escu, ?. (2014). Convictive Communication and Persuasive Communication. International Letters of Social and Humanistic Sciences, 15(2), 164-170. Retrieved from: https://www.ceeol.com/search/article-detail?id=70241

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