CP3401 Emerging Technologies

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Select either Scenario 1 or Scenario 2 or Scenario 3Scenario 1:James Cook University has created a webpage for the Bachelor of IT course The Head of IT Discipline is commissioning you to provide professional advice to improve their webpage for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.Scenario 2:Sunshine Yoga Center is a new yoga center in Sydney. The owner of the center has created a website for the business The center is commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.Scenario 3:If you have a client (from your workplace or volunteering organization), assume that they are commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.Task:You will prepare awritten proposal(maximum 4 pages)containingi.A brief overview of the businessii.Your suggestions to improve the search engine & user’sfriendliness of the websiteiii.Your Google AdWords Strategy for the website, the timeframe of the Google AdWords campaigns is 3 weeksand the budget is UD$250