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EDU10010 Language And Learning In Your Discipline
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EDU10010 Language And Learning In Your Discipline
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Course Code: EDU10010
University: Southern Cross University
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Country: Australia
Question:
Write an annotated bibliography for each of the four readings provided for you on the learning site under myReadings related to your discipline. You will use these four readings and draw on your annotated bibliographies when you write your critical essay for Assessment 3.
An annotation is a summary and an evaluation of the key aspects of the source. The annotated bibliography must be referenced using the relevant referencing style for your discipline, either APA 6th Edition or Harvard referencing style.
Check your Study Guide for useful information about this task.
Each annotation must include:
the full reference of each source at the beginning, following either APA 6th Edition or Harvard referencing style guidelines;
a summary or description of the contents of the source;
a critical evaluation, including reference to credibility, bias, and currency; and
a statement of the relevance or usefulness of the source to your final essay (Assessment 3).
Each annotated bibliography should be 250 words (1000 words total) excluding the reference.
Answer:
Alves, H., Fernandes, C. & Raposo, M., 2016. Social Media Marketing: A Literature Review and Implications. Psychology & Marketing, 33(12), p. 1029–1038.
The authors for this study are scholars from University of Beira Interior and NECE, Polytechnic Institute of Castelo Branco and NECE and University of Beira Interior and NECE. They have research authority due to their interest on the topic and several publications that each of them has done. The study is a content and systematic analysis of different articles on the topic of social media marketing. The article is based on an analysis of forty-four studies to understand the existing research content on trends on social media marketing. In the course of research, the authors noted that there is scarcity of research on the topic thus only the available resources were used. From the analysis, most of the studies focused on either consumer perspectives of social media use as a way of seeking to understand how organizations extract and use this information to manage the relationships of their clients. The article notes that there is need for more research on this topic to analyze the vast topic of social media marketing and brand management especially the need to focus on barriers and obstacles of social media use. Further, the authors argue that more qualitative studies need to be done since this study is mostly based on quantitative research rather than a mix of both. Qualitative research offers better insights since it allows researchers to explore other hidden factors that influence brand loyalty that cannot be quantified. This study is limited because it was based on little research since the researchers did not explore different databases that highlight the different issues that revolve around social media use and brand management. Further, the study mostly used quantitative research which makes its content unidirectional.
Erdogmus, I. E. & Cicek, M., 2012. The impact of social media marketing on brand loyalty. s.l., s.n., pp. 1353-1360.
This resource is based on the importance of building and maintaining brand loyalty through social media marketing due to the increasing attention from marketers and academic professionals. This study sought to determine the role of social media marketing on brand loyalty. The article was presented at the 8th International Strategic Management Conference. The study was focused on customers who more than one brand on social media. The questionnaire for the study was developed to measure two themes of brand loyalty: reasons why people follow brands’ and categories’ of content that people share about brands on these platforms. By administration of questionnaires, data was collected from 338 respondents which was then tested through stepwise regression analysis to determine the impact of social media on brand loyalty. The findings of this study indicate that people use social media platforms for entertainment and searching for information which is important for marketers. Further, the article reported that people follow brands because of the advantages that they derive from them.
This article is important since it offers an insight on how companies can successfully run social media campaigns by focusing on the advantages that customers get from the product as the main driver of social media following. This implies that through creating engaging and interesting applications on social media, companies can increase followership which leads to better brand loyalty. To work well with social media platforms, companies have to work on ensuring that they are updated with the changing nature of consumers. However, this is preliminary work and not a conclusive research which calls for the need to conduct further research on the topic.
Laroche, M., Habibi, M. R. & Richard, M.-O., 2013. To be or not be in social media: How brand loyalty is affected by social media. International Journal of Information Management, Volume 33, pp. 76-82.
The article draws on the ongoing debate over brands and social media, where some researchers argue that social media is an opportunity for fostering the relationship of the brand with customers. The authors are marketing scholars with interests in marketing and social media where they have published extensively on marketing and branding. This article sought to complement that that social media based brand communities influence elements of the customer centric model. Thus it justifies the relationships that customers have with brand loyalty. The study entailed 441 respondents whose online data was analyzed to develop a structural equation which shows that there are positive effects of social media established communities on the product/ brand or organization. The role of social media is thus to create brand trust which enhances the relationship between the brand community and brand loyalty. To make the results of the study better, the authors created a brand model that was used to validate the research. Therefore, this study concluded that brand communities play a critical role in enhancing customer relationships through use of social media tools to enhance relationships.
The findings of this study contribute to the existing literature by providing a new theoretical implication that researchers can apply when exploring the topic. The study also helps practitioners to understand how they can apply social media tools in brand management and creating of consumer communities. However, this study is limited by the lack of positive effects that the study reported on social media and brand management.
Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems , 1(2), pp. 1-15.
The author is an assistant professor in PG Centre, Lal Bahadur College with interests in marketing. This article focusses on the role of social media in connecting brands with consumers by winning their trust and allowing them to connect deeply about the brand. As the society becomes more advanced in the use of technology, the author suggests that marketers need to evolve and recognize the role of social media in marketing and brand management. The article analyses the concept of social media marketing by tracing its history and growth to present an argument on how companies are utilizing different social media platforms. This shows that companies are recognizing the global force that social media tools present to organizations who have been early adopters. An overview of social media budgets since 2009 indicates that companies’ expenditure on social media have been increasing every year due to the opportunity that the tools present to the marketing environment. The author justifies that social media is a new tool that organizations can reach out to their consumers since people use the tools everywhere they go. With the rise of smartphones, the author concludes that every market needs to understand the role of social media in the modern brand management. This resource further builds on cases of sample companies that can be categorized among the early adopters that are reaping from the benefits of social media. However, this article is limited because it is not an empirical study of the topic.
References
Alves, H., Fernandes, C. & Raposo, M., 2016. Social Media Marketing: A Literature Review and Implications. Psychology & Marketing, 33(12), p. 1029–1038.
Erdogmus, I. E. & Cicek, M., 2012. The impact of social media marketing on brand loyalty. s.l., s.n., pp. 1353-1360.
Laroche, M., Habibi, M. R. & Richard, M.-O., 2013. To be or not be in social media: How brand loyalty is affected by social media. International Journal of Information Management, Volume 33, pp. 76-82.
Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems , 1(2), pp. 1-15.
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