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ELG40104 Academic English

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ELG40104 Academic English

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Course Code: ELG40104
University: Taylor’s University

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Country: Malaysia

“Is there a noteworthy relation between the quality of accessibility to the places and the things which the people want to see and the tourism quality?”
“Is there a relationship between the quality of the visitor’s accommodation at the time of stay and the quality of service?”
“Is there a notable relationship between the quality of venue and the quality of tourism?”


The hotel business is increasing at a rapid speed and this is because of the rising requirement for the services as well as the increasing opportunities for travel. 
Because of this the hotels are facing demanding customers as the requirements of the quality of growth with an increase in the use of hotel services for increase in the competitive ability of the hotel with respect to the customer loyalty is extremely important. This presentation describes the impact of the quality of service in the tourism and hospitality industry. 
Research Statement And Objectives
The main principle of this study is to inspect the impact of the quality of service on the tourism and the satisfaction of the industry. The consequence of the tourism industry and the concept and dimensions of the superiority of service have been studied a lot for understanding the relation between the quality of service in tourism and the level of customer satisfaction. The study aims to understand the actual impact of the quality and level of service on the tourism industry. 
Literature review
Tourism has been one of the greatest growing industries in the world. There are large number of societies which are completely dependent on the visitors in order to fulfil the needs of their lives.
 The influence of tourism is extremely diverse.
 It is responsible for playing a crucial role in the socio-economic and political development in the destination countries and also for offering significant employment opportunities. 
. In certain instances it has been seen that being a tool for the creation of jobs the expectations have not been fulfilled. 
The concept of service quality is abstract and regarding its operations there have been five features which have been defined with respect to it. They are:
Tangibles (appearance of physical facilities, personnel and materials), Reliability (dependable and accurate performance), Responsiveness (willingness to help customers and the promptness of service), Assurance (knowledge and courtesy of employees) and  Empathy (caring and individualized attention to customers). 
Methodology Data Collection method:
The data can be collected from the online sources and also from the tourists who visit different hotels of a particular area which has been chosen for study. 
In other words, for this study there has been the use of both primary as well as secondary sources of data. The primary data comprise of the structured questionnaires which have been created for giving to the people. Total of 100 respondents have to be chosen for the study and the Statistical analysis including the measures of central tendency and dispersion are to be used for the study
There are different types of sampling procedures which can be applied in the research studies. These include that of “simple random sampling, stratified random sampling, cluster sampling among others”. In this particular study of research the type of sampling plan which has been administered is that of simple random sampling without replacement
Research Procedure
There are two different procedures of research which can be applied in the different research studies.These are the quantitative and the qualitative methods of research. This leads to the development of different plans of research. In this case both quantitative and qualitative methods of research can be utilized for better methods of research (Lewis 2015). 
The perception of the quality of service is formed by the feelings and the attitudes which are experienced by the customers due to the service which is provided by the tourism agencies. Depending on the personal perceptions of the services it is seen that the customers form their respective experiences. The research study needs to be conducted in a deep and understandable sense. The dimensions like the superiority of accessibility accommodation, venue and components have significant, relationship with the contentment of the tourists as with their intention to return. 


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