Free Samples
ENG1302 Advertising Analysis
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
ENG1302 Advertising Analysis
0 Download3 Pages / 541 Words
Course Code: ENG1302
University: Norwegian University Of Science And Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Norway
Question:
Describe the Advertising Analysis For the Lipstick Being Advertisement.
Answer:
The advertisement for Dior Lipsticks is quite appealing and eye catching at first glance. The first thing that people would notice about this particular advertisement is the striking picture of Monica Bellucci, a well known Italian actress and model. The advertisement consists of bright shades of red, maroon and burgundy and has a very seductive and sultry appeal to it. The advertisement shows Monica Bellucci, looking straight at the camera, with a rather attention grabbing facemask. The facemask, shaped in the form of a flower, dons her left eye and also sheds light on the color of the lipstick being advertisement.
On the right hand corner of the advertisement, an image of a bright red lipstick has been included, which flaunts the name of the brand, Christian Dior. From the information presented on the bottom right hand corner of the advertisement, it can be assumed that the advertisement is by the well renowned retail store, Macy’s on behalf of Dior. The brand name of the advertisement has been provided on the top right corner of the page.
In order to critically analyze the advertisement, it is first important to categorize it. The advertisement is for the brand Dior, which is one of the most luxurious beauty brands in the market. As is evident from the advertisement itself, the advertisement is intended for a niche market. The Dior products usually have a high pricing strategy, intended to target audiences who are brand conscious and would prefer to buy products that promise top quality. The intended audience for the advertisement would be women, between the ages of eighteen and thirty. Mostly women in this age range tend to use lipsticks. Moreover, women between these ages are expected to be earning or at least have a fixed source of income. Accordingly, they would be able to purchase the product. The advertisement seems to have been created for a fashion magazine, and it is expected that it would appear in magazines like Vogue, Elle, Cosmopolitan or Marie Claire. All of these are some of the top fashion magazines in the world.
The tone of the advertisement seems very eye catching. With almost negligible text on the ad copy, the advertisement seems to be rather minimalistic in nature. It attempts to convey the maximum through the bare minimum. The page is adorned with images of rose petals, which instantly add to the appeal of the advertisement. The dark background of the advertisement makes the objects in the foreground stand out. Also, the use of the color schemes in the advertisement seems to highlight the tone of luxury, exquisiteness and beauty that the lipstick brings.
If one were to rework the advertisement, the market could be expanded from a niche category to a wider audience. Today, not just women, but even androgynous men prefer to use lipstick. This particular advertisement is very gender specific. Instead of restricting the target audience to just women, the ad could be made gender fluid by including images of men as well. For instance, Dior could use male models to flaunt their lipsticks. Breaking gender barriers in the advertisement would not only provide the company with a competitive advantage but also win the goodwill of their customers.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 3 pages
PAY 2 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2020). Advertising Analysis. Retrieved from https://myassignmenthelp.com/free-samples/eng1302-advertising-analysis/striking-picture.html.
“Advertising Analysis.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/eng1302-advertising-analysis/striking-picture.html.
My Assignment Help (2020) Advertising Analysis [Online]. Available from: https://myassignmenthelp.com/free-samples/eng1302-advertising-analysis/striking-picture.html[Accessed 18 December 2021].
My Assignment Help. ‘Advertising Analysis’ (My Assignment Help, 2020)
My Assignment Help. Advertising Analysis [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/eng1302-advertising-analysis/striking-picture.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
At MyAssignmenthelp.com, we are committed to deliver quality assignment assistance in the fastest way possible. To make our service delivery fast, we have hired subject matter experts to work on different subject specific assignments. We have hired experts who owe in-depth knowledge in their respective subjects. As per their expertise, they provide geography assignment help, Physics assignment help, Strategic assignment help, history assignment help, art architecture assignment help and assistance with other subjects as well.
Latest Management Samples
div#loaddata .card img {max-width: 100%;
}
MPM755 Building Success In Commerce
Download :
0 | Pages :
9
Course Code: MPM755
University: Deakin University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More
SNM660 Evidence Based Practice
Download :
0 | Pages :
8
Course Code: SNM660
University: The University Of Sheffield
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration
BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20
Course Code: BSBHRM513
University: Tafe NSW
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More
MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5
Course Code: MKT2031
University: University Of Northampton
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration
MN506 System Management
Download :
0 | Pages :
7
Course Code: MN506
University: Melbourne Institute Of Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology
Next