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ENGY7002 Energy And Development

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ENGY7002 Energy And Development

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Course Code: ENGY7002
University: The University Of Queensland

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Question:

Discuss why it is important for Alpha Property Development to undertake market research and profile people living in this postcode using geo-demographic variable.

Answer:

Introduction
Purpose
The ADP (Alpha development properties) is one of the biggest investor in the country of Australia. The main objective of this report is to give analysis of the commercial and residential properties within Campbell town and some recommendations on some of the properties which ADP should establish in the area.
Scope
The key sections of this report include the overview of the Campbell town, the individuals living in the area, recommendations and conclusion.
Background.
Market research is the process of finding the information on the needs of the consumers and their tastes. Therefore, it’s vital for APD to gather all the information about Campbell town before embarking any commercial activity. The information will help the APD investors to understand the living condition of these people and the kind of the houses they need. Thus, making it for them in coming up with their investment strategies
The individuals living within Campbell town in the year 2016
Average age.
Table 1: 1 Age 

Average age

Campbell town
 %

Australia
%
 

 Median age

34 yrs.

38 yrs.

0-4

7.4

6.3

5-9

7.4

6.4

10-14

6.8

6.0

15-19

6.8

6.1

20-24

7.3

6.7

25-29

7.1

7.1

Total

42.8

38.6

30-34

7.7

7.3

35-39

6.9

6.7

40-44

6.5

6.8

45-49

6.1

6.8

50-59

6.4

6.5

60-64

5.6

5.6

65-69

4.7

5.1

70-74

3.0

3.8

75-79

1.9

2.8

80-84

1.2

2.0

Above 85 years

1.1

2.1

Total

42.8

55.5

Source: Australian Bureau of statistics website 2016.
From the above table, it’s clear that the average of Australia is 38 years older than the Campbell town whose age is 34 years
The 42.8 total percentage of young individuals in Campbell town is the same with the 42.8% of adults age of 30-85 and above. Although the 42.8% adults within the Campbell town is less compared with the 55.5 total average percentage of adults living in Australia(Australian Bureau of Statistics, 2017).
Marital status
Table 1: 2 Marital Status

The social marital Status

Campbell town (NSW) %

Australia %

Registered marriage

47.2

47.7

De Facto Marriage

8.7

10.4

Not Married

44.2

41.9

 Source: Australian Bureau of Statistics website 2016.
From the table, its very clear that the percentage of registered marriages is made up of 47.7% slightly higher than that of the Campbell town. The same case is recorded with the De facto marriage which make 10.4% in rest of Australia higher than the 8.7% in Campbell town(Mebert & Lowe, 2017). However, the number of individuals not married is higher with 44.2% within Campbell town against the 41.9% in Australia. This means more unmarried individuals like spending some part of their lives in Campbell before getting married. That means these people want to spend their part there in orders to enjoy the recreational and entertainment facilities around Campbell Town (NWS) (Australian Bureau of Statistics, 2015).
Education
Table 1: 3 Education

Education

Campbell town (NWS) %

Australia %

Preschool

5.6

4.8

Primary – Government

22.1

18.2

Primary – Catholic

4.2

5.3

Primary – other non-Government

3.1

3.2

Secondary – Government

14.7

11.5

Secondary – Catholic

5.1

4.7

Secondary – other non-Government

2.1

3.9

Technical or further education institution

6.3

5.9

University or tertiary institution

12.9

16.1

Total

76.1

73.6

Source: Australian Bureau of Statics website 2016
The education data from the ABS, 2016 can clearly show that there more number of students within the Campbell town when compared with rest of Australia. The total percentage of students in Australia is 73.6% while in Campbell the total % of student is 76.1%. Majority of the students are enrolled in the government primary (22.1%) and the secondary school (14.7%)(M. Research, 2013).
Weekly income
Table 1: 4:Income

The median weekly income

Campbelltown NWS $

Australia
$

Personal

632

664

Family

1,597

1,780

Household

1,459

1,486

Total

3688

3930

The personal income at Campbell town, the total income $3688 less than that of Australian which is $ 3930. This means many of children in Campbell town are students hence those earning might be few.
Employment status
Table 1: 5 Employment

Employment

Campbelltown (C) (NSW) %

Australia %

Worked full-time

61.3

57.7

Worked part-time

26.1

30.4

Away from work

4.8

5.0

Unemployed

7.9

6.9

Total

100.1

100

Looking at the employment status figures, its seem the number of employed individuals at Campbell is slightly higher that of Australia.
Hours worked
Table 1: 6 Hours worked

The number of employed per week

Campbell town (NWS)%

Australia %

1-15 hours per week

21.2

22.6

16-24 hours per week

23.9

26

25-34 hours per week

10.5

11.5

35-39 hours per week

9.6

9

40 hours or more per week

21.2

22.6

Source: Australian Bureau of Statics website 2016
The figures from the above table can clearly indicate that the highest number works 16-42 hours per week and is recorded in the rest of Australia. It’s the same time higher against that of Campbell town.
The family composition
Table 1: 7 Family composition

The family composition

Campbelltown %

Australia %

Couple family without children

27.9

37.8

Couple family with children

48.8

44.7

One parent family

21.7

15.8

Source: Australian Bureau of Statics website 2016
The highest percentage in family composition is constituted by the couple family with the kids. However, the Campbell town has the highest figure of 48.8% against the Australia which has 44.7%.
Family size
Table 1: 8  Family Size

Single or lone parents

Campbell town %

Australia %

Male

68.2

18.2

Female

83.2

81.8

Source: Australian Bureau of Statics website 2016
The figures above have shown clearly that Female makes the highest percentage of 83.2% against that of Australia.
Dwelling structure
Table 1: 9  Dwelling Structure

structures

Campbelltown %

Australia %

Separate house

78.7

72.9

Semi-detached

16.6

12.7

Flat or apartment

4.4

13.1

Other dwelling

0.2

0.8

Source: Australian Bureau of Statics website 2016
According to the figures presented in this table, the highest percentage of individuals live in separate and semi-detached structures accounting for 78.7% and 16.6 respectively at Campbell town (NWS)
Number of bedrooms
Table 1: 10  Number of bedrooms

No of bedrooms

Campbelltown %

 Australia %

None (includes bedsitters)

0.3

0.5

1 bedroom

1.8

5.0

2 bedrooms

11.5

18.9

3 bedrooms

49.6

41.1

4 or more bedrooms

34.5

32.2

Number of bedrooms not stated

2.4

2.4

Source: Australian Bureau of Statics website 2016
Most individuals live in 3 bedrooms houses accounting for 49.6% higher than that of Australia which account for 41.1%
Ownership status (Tenure)
Table 1: 11 Ownership Status

The ownership status

Campbelltown %

Australia %

Owned outright

24.2

31.0

Owned with a mortgage

39.2

34.5

Rented

32.9

30.9

Other tenure type

1.0

1.0

Tenure type not stated

2.6

2.7

Source: Australian Bureau of Statics website 2016.
The highest number of individuals have their own homes in mortgages. The highest number of these people is in Campbell (39.2%) against the 34.5% in Australia.
Number of registered motor vehicles
Table 1: 12 Motor vehicles

The number of registered vehicles

Campbelltown %

Australia%

None

7.6

7.5

1 motor vehicle

35.5

34.8

2 motor vehicles

34.6

36.2

3 or more vehicles

18.7

18.1

Number of motor vehicles not stated

3.5

3.7

Source: Australian Bureau of Statics website 2016.
The figures have clearly indicated that the high percentage of individuals in Australia (36.2) own 2 vehicles against that of Campbell town (34.6%). On the other hand, highest individuals in Campbelltown own 1 vehicle (35.5%) highest than that of Australia (34.8%)(H. F. Research, 2012).
Price guide
Table 1: 13  Price guide

Price guide

Campbelltown (C) (NSW) $

Australia $

Average number of people per household

3.4

3.2

Average number of persons per bedroom

1

1

Median weekly household income

1,359

1,203

Source: Australian Bureau of Statics website 2016
The average size of the household was $ 3.4 occupied by a single person in one bedroom. The median income of the household was $1,359.
Recommendation
Based on the market process within Campbelltown, the couples with the kids are more compared to other couples and the aged individuals up to 69 years. Another fact is that the houses with 3 bedrooms are occupied by the highest percentage of people with the assumption that the families with more kids will need the house with more bedrooms(Peres, Muller, & Mahajan, 2010). These houses should be as well be fitted with drive ways and garages considering many individuals own more than 2 motor vehicles.
Therefore, based on these factors, APD should focus on the projects that cater for the needs of these families. Their main investment plans should dwell on providing more spacious houses to cater for those large families in Campbell town(Brown, 2010). These houses are support to be residential not exceeding prices of 2000 dollars depending on the number of bedrooms(Schaltegger & Wagner, 2011).
Then next factor to Consider is majority of people in Campbelltown are not married. Therefore, APD can establish more recreational centers in order to cater their needs as well(Chu, S., 2011).
Conclusion
The analysis of this report first looked into the overview of the Campbell town. Based on the number of social amenities and other facilities found within this town, its an indication that the town can support a big population of over 10000. Assessing the other variables like demographic, behavioral and geodemographic, it’s very vivid that investors like APD can establish its commercial activities in Campbell town.
References
Australian Bureau of Statistics. (2015). Australian Demographic Statistics, Dec 2015. Australian Demographic Statistics. https://doi.org/ABS Catologue no3010.0
Australian Bureau of Statistics. (2017). 2071.0 – Census of Population and Housing: Reflecting Australia – Stories from the Census, 2016. https://doi.org/10.4018/978-1-59904-298-5
Brown, A. (Strategy A. (2010). Strategies for success in M2M. Http://Www.Strategyanalytics.Com/Default.Aspx?Mod=ReportAbstractViewer&a0=5645. https://doi.org/10.1177/17449871079791
Chu, S., E. A. (2011). Critical Materials Strategy 2011. Energy. https://doi.org/DOE/PI-0009
Mebert, A., & Lowe, S. (2017). Blue Ocean Strategy: How to Create Uncontested Market Space And Make Competition Irrelevant. Blue Ocean Strategy: How to Create Uncontested Market Space And Make Competition Irrelevant. https://doi.org/10.4324/9781912281015
Peres, R., Muller, E., & Mahajan, V. (2010). Innovation diffusion and new product growth models: A critical review and research directions. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2009.12.012
Research, H. F. (2012). The Graduate Market in 2012. High Fliers Research.
Research, M. (2013). Transparency Market Research. Www.Transparencymarketresearch.Com.
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Business Strategy and the Environment. https://doi.org/10.1002/bse.682

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