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ENTREP3015 Entrepreneurial Leadership
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ENTREP3015 Entrepreneurial Leadership
0 Download2 Pages / 435 Words
Course Code: ENTREP 3015
University: The University Of Adelaide
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Question:
Assessment is about the Commonwealth Bank Australia,Required to discuss relevant theories about Innovation and change within the company. whilest giving a small analysis on literature.
Answer:
Peter and Raphael (2003) undertook research in order to find out about the change and innovation adopted by the Australian Banks between the years 1981 to 1995. It was found, that most of the innovation adopted by Australian Banks was influenced by organizations that were not local. The research has concluded that the financial performance of a bank highly depends on the innovative activities adopted by banks from time to time. It was found that banks that adopt innovation different from their competitors within the organization are able to perform consistently in the market and also enjoy competitive edge in the industry. Hence, it can be said that the Australian Banks has been able to perform far superior with the help of innovative activities and adoption of changes within the banks (Roberts & Amit, 2003).
Commonwealth Bank of Australia has given special emphasis to innovation within the organization and in order to adopt innovation and changes within the organization, the bank has developed its own theories and concepts. The organization reveals that innovation for the bank means 48% improvements, 45% new ideas and products, 13% creativity and 4% technological advancement within the organization. The bank has adopted the Oslo Manual in order to develop the innovation measurement framework for the organization on the basis of which, the bank measures their innovation. On the basis of this, the bank has developed CommBank Innovation Index. This index is used to measure the management capabilities of the organization as well as the entrepreneurship behaviours within the organization. In order to bring this innovation change in action, the bank has developed Proactiv Payroll which is a customer- centred software design in which the key drivers of innovation are processes, opportunities, risks, as well as the products and the innovation is measured in the area of process and product (Commonwealth Bank, 2017). Hence, from this, it is clear that Commonwealth Bank of Australia has adopted the product and process innovations theory within the organization. This theory of innovation is usually adopted by high performing banks. Because of the innovation in one of the two, that is product or process, the organization is able to implement innovation in every activity of the bank (Damanpour & Gopalakrishnan, 2002).
References
Commonwealth Bank, 2017. CommBank Business Insights Report. [Online] Available at: https://www.commbank.com.au/content/dam/commbank/assets/business/can/move-forward/commbank-business-insights-national-report-fy18.pdf [Accessed 09 September 2018].
Damanpour, F. & Gopalakrishnan, S., 2002. The dynamics of the adoption of product and process innovations in organizations. Journal of Management Studies, 38(1), pp.45-65.
Roberts, P.W. & Amit, R., 2003. The dynamics of innovative activity and competitive advantage: The case of Australian retail banking. Organization Science, 14(2), pp.107-225.
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