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EPI 506 : Surveillance Planning

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EPI 506 : Surveillance Planning

0 Download2 Pages / 413 Words

Course Code: EPI 506
University: University Of Washington

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Country: United States

Question:
Think about the human errors in each of these disasters. Choose ONLY one of the disasters discussed in this week’s learning materials and in your Learning Journal, discuss what you think were the most critical factors in that disaster and why. Use evidence from scholarly resources to support your discussion.
Why the MH370 Public Response failed.
Answer:

Why did the MH370 Public Response fail?
On March 24, 16 days after the Malaysian airline flight MH370 got disappear on the journey (Kuala Lumpur to Beijing). The airline delivered the official condolence to the relatives or friends of the 239 people that were on the board. The airline regrets and communicated that flight is loss and it was confirmed that it had crashed somewhere in the Indian Ocean. This incident affected the families of the people who were in flight. At the same time, the airline failed in maintaining public relations and this is the most critical factor in the disaster. Malaysia airline was not able to figure out the ways to get connected or communicated with the families of deceased people. This shows that they are not able to perform the public relation to tell families that their loved ones were presumed dead.
On this case, the PR expert stated that catalogue of mishaps is broad. He confirmed that official mouthpieces from government and Malaysian airline remain incomplete and undermining confidence in their pronouncements which leads to the failure towards the public response. They were also failed in dealing with media, appearing awkward and confused. The incident took place because of the communication operations of the airline as it was poorly handled and misinformation has created a gap (Mintz, 2014). The airline also kept the relatives in the hotels just after the plane got disappeared which the ultimate error as this was the public think that it was an error from the airline side. This took place because they didn’t reflect their public relation. Moreover, there were not sure for the updates due to lack of communication. It took time to identify the actual position of the plane and they were not confirmed. This all took place because of their ineffective management of the operations related to the Malaysian airline which was most critical factor in the disaster.
This was found that the communication people are essential for the company related to their plans mainly at the time of the disaster striking. From many years to come, people will give an example of the MH370 when a company will not be able to meet the obligations of communicating (Tilley, 2014).
References:
Mintz, Z. (2014). A Disastrous Void: Why The MH370 Public Response Failed. Retrieved from: https://www.ibtimes.com/disastrous-void-why-mh370-public-response-failed-1598774
Tilley, J. (2014). Analysis: Malaysia Airlines’ mishandled response to the MH370 crisis. Retrieved from: https://www.prweek.com/article/1286333/analysis-malaysia-airlines-mishandled-response-mh370-crisis 

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