EVT101A Event Concepts & Design
You are required to: Write a report (not an essay) that outlines your event proposal and importantly, demonstrates to your client that you have the knowledge to stage their event for them. Conduct appropriate and extensive research about your concept using industry resources
Describe the event concept in terms of Goldblatt’s five W’s: what, where, when, who and why covered in module1.
Conduct research that will help you understand your target market and what their event needs are.
This should use academic and industry resources to outline your target market in detail and to research similar events that have been staged previously.
What can you learn from them that will help make your event asuccess?
Outline your suggestions to the Council (no more than 5) and support these ideas by referring to yourresearch
Provide detail on the theme for the event and show how this new and unique event concept will appeal to the target audience and help achieve your client’s objectives for staging theevent