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HC3141 International Strategic Management

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HC3141 International Strategic Management

0 Download2 Pages / 358 Words

Course Code: HC3141
University: Holmes Institute

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Country: Australia


The company is operating in an era where technology has dominated and companies that are not utilizing technologies like mobile app are far behind in standing the competitive markets. According to Chen (2015 P.50), many people like checking details through mobile apps. Therefore, the company should advance its mobile application platform to hold the latest functionalities and capability that are accessible in diverse devices.
The financial cycle and macroeconomics What have we learnt?
Australia’s Potential Internet Futures: Incasting Alternatives Using a New Technology Images Framework.
Financial characteristics of high performance companies in Australia.
The contemporary product-market strategy grid and the link to market orientation and profitability.
How smart, connected products are transforming competition.
Porter’s generic competitive strategies. Journal of business and management.


JB Hi-Fi Limited  is based in Australia and offering electronic products.
They are having number of subsidiaries.
Established in 1974 by Mr. John Barbuto.
They became public company in 2003.
Macro business factors
Different political systems in different countries.
High level of corruption.
Risk of military invasion.
Government interference and bureaucracy.
Economic cycle and inflation rate determine the business of JB Hi-Fi.
Rate of unemployment and economic growth also determines the business of JB Hi-Fi.
Customer’s attitude and shared beliefs.
Education level and standards.
Initiation of the disruptive technologies in the market.
Incursion of huge cost in developing new technologies.
Technological advancements of the competitors.
Legal standards and environmental regulations.
Competitive advantages
Continuous  growth of sales per year.
Number of stores are also increasing per year.
Wide range and diversified product portfolio.
High level of engagement and expertise among the employees.
Porter’s Generic Strategies
JB Hi-Fi follows differentiation strategy.
Developing distinctive products over their competitors.
Cost leadership is also being followed by offering cheaper price.
Effective after sales service.
Sales and growth
They are growing at the rate of 5 percent.
High level of customer retention.
Continuous development of the products.
They initiate the strategy of product development.
Vertical and horizontal diversification are being followed.
Wide variety of products.
Increase in competition due to new entrants.
Authentic and quality services.
PLC is in matured stage.
Mobile apps should be developed.
Should offer support round the clock.
Social media marketing should be initiated.
Products should be more diversified.
Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition. Harvard business review, 92(11), pp.64-88.
Pleshko, L.P. and Heiens, R.A., 2008. The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement, and Analysis for Marketing.2nd ed. Germany: Springer pp.108-114.
Needles, B.E., Powers, M. and Shigaev, A., 2009. Financial characteristics of high performance companies in Australia. Working paper presented at the Sydney University Accounting Research Foundation, Sydney. Netherlands: Elsevier
Ormanidhi, O. and Stringa, O., 2008. Porter’s model of generic competitive strategies. Business Economics.3rd ed. U.S.A: Elsevier pp.55-64.

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