Free Samples
MKT230 Market Research
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
MKT230 Market Research
0 Download3 Pages / 608 Words
Course Code: MKT230
University: Charles Sturt University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Question:
You need to select an organization (local or international) and,
Describe two segments they target and their positioning strategy.
List two strengths and two weaknesses of the company (S&W).
List two external opportunities and two threats that company are facing or could potentially face (O&T)
Make recommendations on how company can manage and eliminate threats and utilize opportunities.
Answer:
About Adidas
Adidas is one of the biggest sports apparel producer in the globe
The positioning of adidas is passion for sports
The USP of adidas is clothing, sports gear and other accessories
The target group of Adidas are urban upper and upper- middle class
The vision of adidas is to enhance environmental as well as social performance and strives to be world’s leader in sports industry
The core competencies of Adidas are-strategic expansions, technology and innovation
Values of Adidas
Customer focused
Global enterprise
Innovative as well as design leaders in the market
Dedicated to deliver financial outcome
Committed to strengthen brands and goods
Two Segments That Adidas Target
Demographic Segmentation-It refers to division of market into groups on the basis of demographic variables such as age. adidas brand products according to lifecycle and gender segmentation.
Psychographic Segmentation-It relates to the division of market into groups based on lifestyle, social class, personality features. adidas mainly focus on the social class as individuals within given social class apt to have similar purchasing behaviour.
Positioning Strategy of Adidas
Adidas establishes their positioning on the basis of cresting values as well as beliefs
Adidas has market segmentation that facilitates them to build up positioning
Adidas invest huge amount of money on sports events as well as sports club across the globe for promoting and positioning impressions of Adidas sports products
Adidas also uses celebrity and clubs for endorsing products and positioning products in the market
Two Strengths of Adidas
Adidas has diversified product portfolio with different range of sportswear and equipment’s to accessories under the brand name adidas
Adidas has effective distribution system for its goods available through varied channels. they sell their products from the online stores to supermarket stores.
Two Weaknesses of Adidas
Adidas has premium price range for products owing to production methods and innovative technology, which made this brand affordable to the customers.
Adidas outsources manufacturing to the third party producers for availing low labour cost and availability of resources
Two External Opportunities Adidas Face
Tie-up with the emerging sports clubs, sport teams and players internationally can enhance the brand presence of adidas
Expanding the product line can open new opportunities but at the same time it might differentiate itself from rivalries.
Two Threat Adidas Face
Adidas faces threat from other rival brand who manufacture sports equipment as well as accessories at low cost
Adidas is facing fierce competition from other brand such as nike and adidas being in the second position in premium segment.
Recommendations On How Adidas Eliminate Threats And Utilize Opportunities
Adidas should address concern in relation of competition, imitation, patent protection, labour practices. it is suggested that adidas should reform strategies in all these areas.
Adidas should also collaborate with the government units for addressing patent protection problems.
Conclusion
Adidas has been positioned second biggest and popular player in athletic footwear sector
Each enterprise in the sector has been trying to decrease its production cost by shifting manufacturing to the Asian markets
This enterprise has strengthened the market after the integration.
Implementation of effective strategy helps adidas to gain competitive advantage. adidas also focuses on core competencies and engage into marketing as well as branding
References
Lagnese, M., 2017. how the adidas group’s corporate strategy has resulted in growth and increased profitability within the sportswear industry.
Mahdi, H.A.A., Abbas, M., Mazar, T.I. and George, S, 2015. a comparative analysis of strategies and business models of nike, inc. and adidas group with special reference to competitive advantage in the context of a dynamic and competitive environment. international journal of business management and economic research,6(3), pp.167-177.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 3 pages
PAY 2 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2021). Market Research. Retrieved from https://myassignmenthelp.com/free-samples/mkt230-market-research/effective-marketing-strategy-of-adidas.html.
“Market Research.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mkt230-market-research/effective-marketing-strategy-of-adidas.html.
My Assignment Help (2021) Market Research [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt230-market-research/effective-marketing-strategy-of-adidas.html[Accessed 18 December 2021].
My Assignment Help. ‘Market Research’ (My Assignment Help, 2021)
My Assignment Help. Market Research [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt230-market-research/effective-marketing-strategy-of-adidas.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
Students stuck with complicated research paper outlines and topics are no more required to look around for help frantically. MyAssignmenthelp.com is available with the best team of writers and resources for the finest bibliography, referencing, thesis statements and conclusions. From assisting students with rhetorical analysis to helping them with critical literature analysis; MyAssignmenthelp.com is dedicated to sending across comprehensive solutions on a plethora of research topics.
Latest Management Samples
div#loaddata .card img {max-width: 100%;
}
MPM755 Building Success In Commerce
Download :
0 | Pages :
9
Course Code: MPM755
University: Deakin University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More
SNM660 Evidence Based Practice
Download :
0 | Pages :
8
Course Code: SNM660
University: The University Of Sheffield
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration
BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20
Course Code: BSBHRM513
University: Tafe NSW
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More
MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5
Course Code: MKT2031
University: University Of Northampton
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration
MN506 System Management
Download :
0 | Pages :
7
Course Code: MN506
University: Melbourne Institute Of Technology
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology
Next