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MKTG313 Marketing Strategy And Planning

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MKTG313 Marketing Strategy And Planning

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Course Code: MKTG313
University: Australian Catholic University

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Country: Australia


Please describe the general topic of your research.
Write your research question. Also, describe and explain the theories that you intend to use for the research.
Hypothetically write your research methodology to proceed with your research.


Research Topic-Lack of Human Rights in Egypt
Human rights are often regarded as the moral principles that fully describe some certain level standards of the ultimate human behavior and are usually regulated and protected by the law (Haggard & Kaufman, 2018 p.31).These rights are inherently entitled to all persons regardless of their background just from the fact that they are human.
Human beings should not be deprived of their rights no matter what the circumstances. Egypt is a democratic country and each and every person’s rights in this great country should be respected. This has not been the case for a number of years now. Human rights have been neglected by various individuals, associations and even the government itself (Tadros, 2013 p.99).Egypt has with time witnessed human rights issues some of which included mass unlawful killings. Major terrorist attacks have been happening in various regions in Egypt and to make matters worse there are reports and circumstantial evidence has been provided linking the government and some government agents into these killings (Trager, 2011 p.67). As we all know, human beings have the right to life. No one should take away this right not even the individuals. These killings and murders that have been happening in Egypt indicate that human rights are not being respected and honored as they should be.
Apart from the numerous killings happening in Egypt, some cases of torture, disappearances’ and extremely harsh conditions have been induced to persons believed to be against the law. Arbitrary arrest and detention has also been witnessed.
There have also been cases of the freedom of expression, people in Egypt cannot express themselves and thoughts they have, restrictions have been imposed to the press limiting their freedom of freely airing any relevant information to the public. Academic freedom has also been another aspect of the human rights that has been ignored in Egypt. Literally the government of Egypt has been constantly accused of punishing and prosecution of persons who have been allegedly accused to conducting abuses on various people even without investigating the matters. This is against fundamental human rights (Mayer, 2012 p.109).
Well, these are just but a few aspects in regard to the human rights violation in Egypt and the extent it has reached. As a matter of fact, it’s like human rights in Egypt do not exist at all.
Research Question-How has Lack of Human Rights in Egypt generated conflict
Conflicts have been witnessed in various regions of Egypt as various human rights activists and citizens went into the streets to demonstrate against the issues of not respecting human rights that had been going on in Egypt of a considerable amount of time. These conflicts have been severe as various human rights activists were banned from even leaving the country.
Demonstrations in the streets of Cairo had been so rampant accompanied by mass destruction of public property. Human rights activists and citizens felt that enough is enough and they had to be heard and the only way they could possible do that was to get in the streets as the other legal ways were impossible due to the fact that human rights were being disrespected. It was during this era of revolution that various human rights organizations were established.
Egypt as a country experienced a time of prolonged protests and conflicts that saw to it the fall of the then long serving President Hosni Mubarak (Shelton, 2015 p.207).The lack of human rights contributed to a great amount towards these conflicts and wrangles that happened in Egypt.  Sources indicate that there was some sort of control by the military over the judiciary and the judicial systems in Egypt, well as we all know, the judiciary is an independent body and it should work alone, but this was not the case in Egypt. Military trails and trials on human rights activist increased at a very high rate and resulted in the civil unrest and wrangles in Egypt. The government cared less about the rights of the Egyptian people, it focused more on civil prosecution and forgot on what really mattered which was to protect the interest of the Egyptian people. This really raised a concern among various human rights institutions In Egypt and they felt that indeed something needs to be done. These upheavals and constant wrangles increased day in day out as the rights of the people of Egypt were being disrespected. In any country, the constitution clearly has to protect the rights of its citizens but this was not the case in Egypt.
Research methodology
A research methodology is often regarded as that particular procedure or technique that would be used to identify select, process and analyze some potential information about a certain topic of interest. Well, the methodology for this particular topic is quite complex and it aims towards enabling the reader to critically evaluate the reliability and validity of this particular study (Joseph, 2012 p.301).
Well, various methods would be used to collect the information in regard to this particular topic. Data collection here is would be quite hectic depending on the nature of the topic is looking at.
Various methods would be used to collect the relevant data for instance there would be interviews conducted to various persons both locally and internationally to get what they have to say about this issue of lack of human rights in Egypt. Interviews on the victims of the conflict is believed to be an extremely dependable way of getting the right and accurate data since its going to a one on one encounter with them (Forsythe, 2017 p.55). The victim’s emotions will be clear as they tell their stories regarding this matter that saw Egypt almost burn to the ground thus creating a clear picture in how things were. Questioners and surveys will also be employed. Various questions that are intriguing and provocative will be asked in the questioners so as to provoke the participants into saying what they truly feel about this issue of lack of human rights.
Another important component that would be used in data collection would be the follow up on oral history and case studies so as to find out the real cause of the conflicts in Egypt and the aspects of lack of human rights. Ethnographies will also be employed.
The data obtained will be analyzed and interpreted using various techniques developed by various experts. Mathematical expressions would also be employed such as sampling and so on. Graphs will also be used. A literature review will also be developed to explain the chronology of events in trying to explain this particular topic and the extent to which the lack of human rights greatly caused conflict in Egypt Clapham, 2015 p.88).
Clapham, A., 2015. Human rights: a very short introduction. OUP Oxford.
Forsythe, D.P., 2017. Human rights in international relations. Cambridge University Press.
Haggard, S. and Kaufman, R.R. eds., 2018. The politics of economic adjustment: international constraints, distributive conflicts and the state. Princeton University Press.
Joseph, S., 2012. Social media, political change, and human rights. BC Int’l & Comp. L. Rev., 35, p.145.
Mayer, A.E., 2012. Islam and human rights: tradition and politics. Hachette UK.
Shelton, D., 2015. Remedies in international human rights law. Oxford University Press, USA.
Tadros, M., 2013. Politically Motivated Sexual Assault and the Law in Violent Transitions: A Case Study from Egypt (No. Evidence Report; 8). Institute of Development Studies (IDS).
Trager, E., 2011. The Unbreakable Muslim Brotherhood: grim prospects for a liberal Egypt. Foreign Aff., 90, p.114.

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