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MNGT5990 Corporate Responsibility And Society

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MNGT5990 Corporate Responsibility And Society

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Course Code: MNGT5990
University: Webster University

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Country: United States


During the classes we discussed different topics concerning corporate responsibility. The topics were either covered by the book or other supplied material. However, a comprehensive topic like sustainability and corporate responsibility is never fully covered.
During the last class the students are challenged to prepare a workshop of 30 minutes. The workshops will be prepared in groups of 2/3 students (the same groups as the written group assignment). While preparing for the workshops bear the following in mind:

The workshop should cover a topic from the book, the other material provided or a topic of the students’ interests in relation to the content of the course. It should not be a repetition of the material discussed in class, but add to our learning.
Needs to be interactive and innovative
You are invited/challenged to use other methods/assignments than presenting or discussions. (For example think of different ways we worked in class, case studies, role games etc) The workshop will be assessed against the following criteria
Interactive, creative, innovative
In depth analysis of the learning provided in the material


Greenwashing is a process of misleading consumers by portraying its products, policies and activities as environmentally friendly. Through the use of marketing, an organisation lets the consumer know about the benefits that the product or services have on the environment
Why greenwashing is a problem?
Greenwashing is unfavourable for environment, and it misleads the consumers who purchase the wrong products thinking they are helping the environment. Often consumer pays the extra amount for the items that are environmentally safe than the ones that have a high effect on the environment. Greenwashing can have long-term impacts on the environment. It spreads toxicity in the environment by polluting the air, water and soil. People consume products that are unhealthy and unsuitable by the misleading information they get from the companies. On a large scale, it has health as well as environmental hazards.
There are seven sins considered to be the elements of greenwashing.

   Sin of fibbing
   Sin of no proof
   Sin of irrelevance
   Sin of the hidden trade-off
   Sin of vagueness
   Sin of lesser of two evils
   Worshipping false labels

Effect of greenwashing on brand
Greenwashing cannot be a hidden act for long. In 2015, the brand Volkswagen was caught for installing software in their car to display a false reading of air pollution, and the company suffered a significant loss (Lynes 2015). Similarly, committing such acts will encourage consumer scepticism. The company will also lose customers for wasting customer’s money and diminishing consumer power. Since the act of greenwashing is damage caused to the environment is a severe issue and will have a significant impact on the company’s reputation and sales (Majláth 2016).
How Can Consumers avoid greenwashing?
Many recognised organisations work to set environmental standards. Purchasing products with the environmental standards labels on them will ensure the consumer about the product. There is lot of organisations that is devoted to fighting against the, therefore, it is necessary to spot the eco-friendly labels. Also, the consumer can detect the greenwashed product when they keep the seven sins in mind while purchasing.
Lynes, J., 2015. Volkswagen committed the cardinal sin of greenwashing: Lying. The Globe and Mail, 24.
Majláth, M., 2016. How Does Greenwashing Effect the Firm, the Industry and the Society-the Case of the VW Emission Scandal. PROCEEDINGS of FIKUSZ 2016, p.111.

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