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SBAPP1 International Marketing

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SBAPP1 International Marketing



Based on assignment 1, you now have developed a good understanding of business and your products, the industry sector it is operating in, as well as the consumer profiles. Please make sure that you reviewed all feedback given to you, as this will enable you to improve for the following assignments. If you have any questions or would like to discuss assignment 1 feedback, please contact your lecturer.For assignment 2, you will now undertake an international market analysis for Indonesianmarket. You must research and discuss the market attractiveness and challenges with regards to your firmand the industry sector the business is operating in. In Indonesia, a range of direct and indirect competitors may already exist,and an analysis of the most relevant competitors will provide further insights. Finally, you need to evaluate and discuss your business’s market readiness and make a justified recommendation onhow to best enter the market. Particulars:▪Conduct a PESTLE analysisof the market▪Develop a competitor analysis (including positioning map) within the market▪Critically discuss the market readiness of your client (including SWOT analysis) as well as the recommended entry modeRemember: Assignment 2 is following on from assignment 1 and will be informing assignment 3! All assignments are built around the same business case and the same international marke

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