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STMA611 IT Governance And Corporate Strategy

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STMA611 IT Governance And Corporate Strategy

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Course Code: STMA611
University: Victoria University

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Country: Australia


The following questions will assist you in your analysis of the case;
What are the key strengths and challenges of WestJet (think about what you have learned from Theme 1 too)?What is the role of IS in supporting WestJet’s mission, operations, strategies and processes?How can alignment be improved at WestJet, and how will it improve outcomes for WestJet?The marking guide is the same as Zara. Remember to make it flow – and make sure you have an introduction and a conclusion. Link the different parts of your different sections together. This is NOT a series of short answer questions. The questions only guide your thinking as you analyse the case.


WestJet Airlines started in 1996, is one of the largest careers which handles the region of North America. It has been working under the IT Governance and proper corporate strategy with focusing on the IT governance and the connections with proper role play for the organization and to make the decisions and strategy. The idea is leveraged through using spare tool where the list of issues are assessed with problems and their summary. Here, the discussion has been about the handling of the organizational and the process change initiatives that leads to the development of new state of art with supporting proper guest service applications as well.
Key strengths and challenges of WestJet
Considering the strengths of the WestJet, it includes:

The department focus on the lower costing of the air careers with less span of time that has been able to gain a better positioning in the market.
The customer satisfaction is the major concern of the firm where it has been holding the position as the marketing leader to maintain the standards effectively (Munro et al., 2013).
WestJet works on the adherence of the development of technologies and then recycling or supporting the use of the recycled materials as well.
It ensures the proper training and the funding to maintain the higher standards of the responsibility for the environment.
The success of WestJet is based on handling the different strategies of management with properly handling the customer retention that is formulated and worked upon with emphasizing on the customer services and the customer relationship (Brady, 2008).

The higher reflections are on the profitability with increased dependence on the passenger revenues rather than having any form of diversified source. For this, the weakness are the problems with obstructing the future growth of the firm.
Challenges are:

The improper functioning of the business unit for which there is a need of aligning a proper IT and business function.
There were problems with internal functioning, planning, building, operating and then maintaining the system.
The issues were related to handle the negotiation of the resources with the prioritizing of the inability to handle business units which leads to the longer execution time as well.
The system has a major lack of backup. WestJet needs to work on handling the disaster recovery and the security procedures as well to formulate it and use IT as a tool
The operations and the processes with challenges that there are no proper allocations done to IT staff who worked in the night timings (Bourjade et al., 2017).

Role of IS in supporting WestJet’s
Considering IT operations at WestJet, the company is working on marketing shares and their improvement to achieve a better sustainability in the market. Here, the day-to-day operations are important for focusing on stressing the leadership with co-creating a better IT strategy. The major impact comes with inventory assets, revenue generation and the security standards in order to avoid the threats. Apart from this, there is a need of restricting the IT in WestJet Organisation from resource contention. IT setup in WestJet needs to be designed with cost-effectiveness and proper planning. The annual budget process includes the allocation of resources and projecting the funding through defined and aligned business and IT goals. The recovery of the disaster is through maintaining the continuity of the operations and then work on the client centric approach as well (Ringham et al., 2018).
IT has been also helped in working over the developers and application support of the people, where ERP system groups need to be handled with project managers and proper business analytics. The request for the IT project is never stopped or limited where the recognition is about annual budgeting process to decide on the capital and operating projects. The redundancy of the data projects and then handling the site coverage 24 hours in a day has been important for WestJet Airlines Operations.
How can alignment be improved at WestJet and its outcome?
The focus is on working with the IT transformation which includes the signaling approach and working with long established practices. The implementation of the process change initiatives with combining new state of art helps in supporting the guest service applications that are putting into productions. It will lead to the elevation of the business through new technology which are falling behind for the competitive forms and standards. The problems are related to handling the identity change from technical to business positions (Deng et al., 2017).
According to Smith proposal, there are merits for WestJet that lags the competition for the business and IT setup. Here, the unified system works on handling the common infrastructure in the office. It leads to the creation of lack in coordination with expanding plans important for the company. If the company wants to tap the international market, it can easily be done through the partnering with the other airlines and then working on the routes as well. There is a need to manage with the exchanging of codes and then using the network for the other airline setup with increased profits. The IT governance at WestJet is holding the changes with focusing on how one is able to bring the change in the strategic goals with IT setup. The IT department does not cost a higher pricing for the company, but it surely helps in growing faster.
The outcome could be determined with changing the planning and process of budgeting. It includes the focus of projects and how the important projects need to be completed, with considering the resource scarcity. Here, there is a need to check on the organizational data structure and work with people 24*7 availability. There are cut down and then holding on specifications based on business units. The formation of operations is through handling problems of individual departments. The assigned control is for the resources with company working on no-added responses. The creation of independent data would lead to serving the backup with unpredicting certain calamities which tend to arise with breaking up infrastructure (Bourjade et al., 2017).
WestJet needs to work on handling lower comparisons to the competition where IT department is for the life and other business functions. The operations are important to be properly worked with specific functions for the business. IT budgeting and planning is about focusing on unaccounted resource allocation where the projects do not receive any important resource, but the problem is related to the different natural calamities as well.
It has been seen that there is a need to work on the restructuring process which helps the company establish a proper growth of revenue with reduced expenses. It includes the efficiency increase with process and procedures. The process of annual budgeting includes operations that are important for simulating the growth and then working on recovery steps that are important for robust system. The IT operations are able to form the onsite 24-hour coverage for responding to the outages and then handling the troubleshoot problems. It will lead to the improvement in the culture of people at the company sector.
Bourjade, S., Huc, R. and Muller-Vibes, C., 2017. Leasing and profitability: Empirical evidence from the airline industry. Transportation Research Part A: Policy and Practice, 97, pp.30-46.
Brady, K. 2008, February. Advantage & disadvantages of a managing PMO model – Clarety consulting- IT strategy made simple. Retrieved October 4, 2016, from Clarity Consulting, Reference at
Deng, Q., Ji, S. and Wang, Y., 2017. Green IT practice disclosure: An examination of corporate sustainability reporting in IT sector. Journal of Information, Communication and Ethics in Society, 15(2), pp.145-164.
Munro, M., Khan, S. 2013. WestJet Airlines: Information Technology Governance and CorporateStrategy. Richard Ivey School of Business: Ivey Publishing.[4] Annual Report. (2014). Retrieved from
Ringham, K. and Miles, S., 2018. The boundary of corporate social responsibility reporting: the case of the airline industry. Journal of Sustainable Tourism, pp.1-20.

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